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26% of Gen Z Wants to be Entertained by Your Online Content

February 07, 2019 / Michael Guta

Content is the engine that drives today’s digital ecosystem. Whether it is a website, blog, social media channel or even e-commerce, you have to have the right content. And for 26% of Gen Z consumers, you will do better if you entertain them.The data comes from an international study commissioned by WP Engine and conducted by The Center for Generational Kinetics. And it explores the relationship Gen Z has with digital technology by looking at three specific aspects: being online, buying online, and building online.The Gen Z demographic were born between 1996-2010, and understanding how they interact online is of great importance for businesses of any size.For small businesses, this understanding will make it easier to interact and market to this group. This is especially important as they continue to control a larger percentage of the purchasing power in the market place.