Google’s Digital Toolkit for Small Business Offers Efficient Navigation in Digital Journey

Last week was International Small Business Week. Many dealerships would be considered small businesses under the Small Business Association’s definition in retail trade – up to 100 employees and $7.5 million in average annual receipts. Whether an auto dealership or any other retail bricks-and-mortar location, physical sales have been more difficult since the COVID-19 pandemic arrived.
A dealership’s digital presence is more important for that reason. Google for Small Business provided best practices in a Digital Toolkit to help navigate the online world efficiently. Let’s look at the principles Google provides and how they apply to automotive retail.