American Express’ 10th Annual Small Business Saturday® Hits a Record High with an Estimated $19.6 Billion in Reported Spending

As the holiday shopping season kicks off, shoppers from coast to coast made an impact at small businesses on the 10th annual Small Business Saturday, held on November 30, 2019. New data released today found U.S. shoppers who shopped at independent retailers and restaurants on Small Business Saturday reported spending a record high total of an estimated $19.6 billion, according to the 2019 Small Business Saturday Consumer Insights Survey from American Express (NYSE:AXP) and the National Federation of Independent Business (NFIB).i “We all came together on Saturday to prove that shopping small really does add up,” said Elizabeth Rutledge, Chief Marketing Officer at American Express. “We are thrilled to report that shoppers are increasingly making a conscious effort to Shop Small and support their local communities, and over the past 10 years consumers reported spending an estimated total of more than $120 billion at small businesses on Small Business Saturdayii.”