More cash-strapped small businesses turning to crowdfunding
Baton Rouge Business Report | November 11, 2019
Most people think of GoFundMe as a way to raise money for medical debt, funeral costs or natural disaster relief, but the crowdfunding website is increasingly used by struggling small businesses, says CEO Rob Solomon. Thousands of small businesses, ranging from comic-book shops to drive-in movie theaters, have opened campaigns across 19 countries, The Wall Street Journal reports.“These independent businesses become pillars in a community, and when they can’t stay open, the communities really rally,” Solomon says.