UPS research highlights global ecommerce trends

UPS has published its benchmark survey that highlights eCommerce trends taking place, particularly the issues of concern to online shoppers. The 2019 UPS Pulse of the Online Shopper surveyed 18,000 consumers in 15 countries between December 2018 and January 2019. It found 96% had made an online purchase from a marketplace in the three months prior to taking the survey. Respondents demand upfront transparency on fees, control over the delivery process, a clearly-stated returns policy and loyalty rewards. The 2019 UPS study captured evolving trends, preferences and expectations of online shoppers in 15 countries and regions. This includes the US, Asia, Europe, Canada, Mexico, Brazil and, for the first time, India. This latest Pulse examined the generational impact that Baby Boomers, Gen Xers, Millennials, and Gen Zers are having on retail trends. The report offers retailers, wholesalers and manufacturers intelligence that can help them grow and compete globally.