Omnichannel Approach Resolves Customer Service Issues 40% Faster

The line which differentiates the digital and physical worlds is getting more blurred. This is allowing businesses to reach customers no matter where they are during the entire customer journey. An omnichannel approach to sales and customer service is key to making this happen. And more businesses are implementing this approach. Zendesk’s report, Five Biggest Gaps in Customer Service points out fast-growing small businesses are using omnichannel for their customer service. They choose this approach because they can seamlessly connect and communicate with consumers across multiple channels. And customers now expect businesses to be available in multiple channels, regardless of company size.