Just 6% of Small Businesses Focus on Keeping Customers

The goal of a commercial business is to increase sales, and retaining current customers is key to making this happen. But according to a new report from The Manifest, only 6% of small businesses are focused on retaining their customers. This is despite the fact their main digital marketing goal is to increase sales. The data reveals most small businesses aren’t placing a priority in engaging existing customers. The report attributes this to a shortfall in their budget and resources to maximize their efforts. Additionally, they are relying on in-house teams to carry out these tasks. While some businesses may have truly qualified in-house staff, it is not the case for most organizations. As Emily Clark, who wrote the report for The Manifest, says, “small businesses do not always explore the benefits of different marketing strategies like SEO.”