Shopify Launches Fulfillment Network for SMB Merchants

Shooting across Amazons bow with its FBA program, Shopify is going all-in on ecommerce fulfillment, tapping 3PL partners to provide two-day delivery across the U.S. for merchants on its ecommerce platform, many with physical stores. Through its partners, Shopify has access to fulfillment centers in California, Georgia, New Jersey, Nevada, Ohio, Pennsylvania and Texas. The network will support SMB merchants shipping between 10 and 10,000 packages per day, eventually expanding its capacity up to 30,000 packages per day. Shopify will provide two-day shipping for what it calls qualified merchants which it assesses on a case-by-case basis depending on their product types and fulfillment needs, Shopify chief product officer Craig Miller told Venture Beat. Shopify claims to have 820,000 merchants on its platform, 100,000+ with physical stores, and 10% of North American ecommerce flowing through it.