Attention Retailers: Secrets of Good Customer Service Revealed

If you’re a retailer, you don’t need me to tell you how competitive the industry has become. Providing great retail customer service has always been important to business owners who take pride in their work — but today, it can be a matter of business survival. According to BPR Consulting, nearly two-thirds of shoppers will stop visiting a store after just one bad experience. Here’s why great retail customer service is so important. Customers are willing to pay for great customer service. More than two-thirds (68%) of consumers in a Gladly study say they would pay more for great service. How much more? One-third say they’d pay 1-9% more; 27% would pay 10-20% more and 8% are willing to pay over 20% more.