Facebook Launches New Small Business Marketing Tools

Facebook (NASDAQ: FB) launched a new small business product bundle this week. It’s designed to help the 90 million small businesses using it. The new products integrate on both Facebook and Instagram. Small Business Trends spoke with Nikila Srinivasan, Director of Product Management at Facebook.  She explained about the three new offerings. Automated Ads creates ads that can run across Instagram and Facebook.  Campaigns are created in four steps. First, small businesses can use existing images and business pages. Best of all, you can customize these to specific business goals. It works like this. Facebook pulls in a small businesses’ Instagram and Facebook images. The SMB picks 6 from these. After that, the business picks a target market they can change later.  There’s also a recommended marketing plan and ongoing optimization.