The Secret Behind Landing Better Content Marketing Clients
smallbiztrends | April 11, 2019
Content has become a crucial part of the high-tech business world. But the field itself requires very little technical prowess. Most content marketing service organizations understand the importance of turning data into messaging assets. But the tools of the trade make few demands of marketers for information architecture administration. This administration requires skills in multimedia, writing code, tackling server setups and the like. Sure, content marketing strategy requires a mix of science and creativity. But not when it comes to the hard skills required to get the job done. Your company’s key deliverables include articles, landing page copy and product description blurbs. What could motivate you to learn how to build a mobile app or set up a custom, AI-enhanced chatbot?