Lululemon set to debut selfcare product line

Lululemon is launching a personal product line, according to a post on the company's website. The "selfcare" line currently includes deodorant, dry shampoo, basic balm and face moisturizer and will be available in the late spring, per the site. The retailer focused on product function, feel and format, and "gathered insights from athletes in our communities," during the research and development process, according to the product site. Lululemon did not immediately respond to Retail Dive's request for comment. A move into personal care products is another way Lululemon is broadening its efforts to become a lifestyle brand. The company has made moves to stretch its association with different types of experiences, including a partnership with Penguin Random House for a pop-up this past December, a new loyalty program that includes curated experiences and expanded digital operations.