Digital transformation should be a priority for small businesses in SA

A good digital presence has become a must for small businesses in South Africa and the internet – and almost any business opportunity - is where the customers are according to Stefano Maruzzi, Vice President for EMEA at GoDaddy.According to the 2019 Global Digital Report prepared by We Are Social and Hootsuite, 54 percent of the South African population are internet users. This means there are 31 million people in South Africa who are searching for products and services online; 29 million of them are active mobile internet users. With numbers like that, digital transformation is critical for any small business that wishes to find more customers and grow.