Boston Event Teaches Innovation Through Better Listening to your Customers

Small business owners have always needed to listen to their customers. But with digital technology, it’s become absolutely essential.You need to stay on top of customer engagement. This is because customers now use many platforms to talk about your brand, both the good and the bad.The “Listening to the Voice of the Customer” training workshop by Applied Marketing Science (AMS) will teach you to accelerate innovation through better listening. Better market research provides the key. The AMS course will teach you how to maximize customer research. Learn to Choose the best research methods. You’ll also learn to identify the right customers to interview, structure and ask the right questions, analyze customer interviews and more.The workshop also shows attendees how to apply these techniques in machine learning and journey mapping.