Voice search for small businesses

The way that people are researching information is changing. Follow this guide to get ahead and optimise your voice search for your business. With the rise of Siri, Cortana and Google Assistant, we’re seeing more and more voice searches. Comscore says that 50% of all searches will be done through voice by 2020. Further research by Gartner shows that around 30% of searches will be made without a screen by that point.Far from just being able to look up cinema times and put on some Frank Sinatra, voice search can provide a boost to your business – given that it’s used the right way. Firstly, you need to know that the voice command only reads out the top search result. It’s known as ‘Position Zero’ on Google. This will be the featured ‘snippet’ above the normal first place result position.