Australian Small Business Still Struggling With The Online Basics: Study

Despite the march toward digital, 59 per cent of small Australian businesses still do not have a professional website, according to new research conducted by domain registrar GoDaddy.The primary reasons holding small businesses back from building a company website is the sense that the business is too small (44 per cent), it is too expensive to build (30 per cent) and no one has the time to build or manage one (17 per cent). The study was conducted by YouGov Galaxy online among a representative sample of 425 small business owners and managers throughout Australia in December 2018. When asked which communication channels their businesses use, 58 per cent of survey respondents said Facebook, followed by Instagram (36 per cent) and Twitter (24 per cent).