56% of Black Friday Online Fashion Sales Happened on Mobile Devices, Data Shows

Recent figures show mobile continues to be the choice for retail shoppers meaning small businesses need to pay attention if they hope to compete.For the fashion industry, the 2018 Black Friday and Cyber Monday (BFCM) numbers reveal 56% of the sales took place on mobile devices.Data from AI retail company Nosto shows desktop and tablet purchases are on the decline, while mobile has become the preferred channel for shoppers around the world.Small businesses in the fashion industry or any industry for that matter have to increase their mobile presence to address this growing trend.This is especially the case for the all-important 18-34 demographic, which is the fastest group in becoming mobile-only, this according to ComScore.