Cardiff Shoppers Rally Behind Small Businesses for Final Stretch Before Christmas

Figures released today show almost half of people from Cardiff are planning to support small businesses in the final run up to Christmas. The study from Paymentsense shows that 21% of people in the city plan to shop in small businesses regardless of location, and 23% will do so locally. Over a third of people from Cardiff said they are supporting local retailers, coffee shops, restaurants and other businesses over the Christmas period because they’re concerned about the decline of the high street – showing that national and regional campaigns promoting local businesses are starting to have an influence. Others believe that small businesses are an important part of the community (32%), while over a quarter said they support their local businesses all year round – not just at Christmas. People in the city are also are less concerned by slower service or slightly higher prices when they shop locally.