Top Stories: Online Sellers Turn to Physical Retail, More e-Tailers Now Offer Free Returns
smallbiztrends | December 07, 2018
It’s the height of the holiday shopping season. And admit it, you’re probably doing a lot of online shopping. You may be doing it now.But what about offline shopping? That’s still a thing and according to a report this week on Small Business Trends, a number of online retailers are trying to attract customers offline, too.To crack this open a little more, I asked John “Colderice” Lawson to join me for the first This Week in Small Business after a short hiatus. “You’re seeing a lot of pop-up strategies,” he says on this week’s episode. “The pop-up strategy works for a particular retailer and they’re like, ‘Hey why not open a local store?’ “Most e-tailers want to grow up and be a physical retail store. It’s very tactile. To be able to say we have 30 stores across the country … that’s a whole other level,” John says.