Five Ways To Prepare Your Business For Small Business Saturday

American Express’ Small Business Saturday has fast become an American tradition for the Saturday following Black Friday. Small businesses across the country will be celebrating the ninth year of this annual shopping event on Saturday, November 24. It can mean a big day of sales; in 2017 alone, consumers spent almost $13 million. Gear up your small businaess to make the most of profits this Small Business Saturday with these five tips.American Express offers materials and resources you can use to promote your business and sales. You can create customizable online, in-store and social media marketing materials. This is a cost-effective way to promote your participation. Print signs and banners at a local printer to support another neighborhood business and get your materials sooner.