Can Your Business Pull Off a Publicity Stunt? Take This Quiz

Over the past few years, we’ve seen large brands like IHOP and Burger King pull publicity stunts that gained a lot of attention. But can those same tactics work for smaller brands?Entrepreneur and author Judge Graham believes they can. He said in a phone interview with Small Business Trends, “Smaller brands have got to be bigger and bolder and take riskier opportunities in order to get to that next level.” While there are certainly benefits to quickly gaining publicity for your business, there are still risks involved. So you need to be ready before taking that leap. Here’s what you should ask yourself before getting started. If you’re happy with the level you’re at and want to simply maintain the status quo, then a publicity stunt isn’t for you. But if you’re looking to get your products or services in front of more customers, it’s at least worth considering.