What is Augmented Reality and How Can it Help Your Small Business Today?
smallbiztrends | November 15, 2018
Augmented Reality (AR) describes the practice of providing an enhanced version of reality in which the physical world is augmented with technology, namely superimposed computer-generated images, thereby creating a composite view of the real world. Unlike Virtual Reality, which produces computer-generated environments we can be immersed in and interact with, Augmented Reality adds, or augments, reality. By augmenting reality, AR generates the experience of a new, bolder natural world. All businesses share the same aim of attracting new customers and clients and retaining existing ones. From retailers to hairdressers, restaurants to service providers, one of the biggest challenges of running any business is attracting and retaining customers.