Intuit Launches QuickBooks Online Advanced to Leverage Data for Growing Businesses

Intuit announced the launch of QuickBooks Online Advanced with the goal of providing a better way to help growing companies understand their business.The new cloud-based solution will leverage the large amounts of data generated by its 3.4 million online customers with artificial intelligence and machine learning to deliver insights businesses can use. The company said this would be an alternative to high-priced mid-market offerings.For small businesses, the affordability of QuickBooks Online Advanced makes this solution a tool they can use to leverage enterprise-grade services. This is especially important as businesses of all sizes get more complex with digital technology, remote workers, freelancers, regulations and more.Alex Chriss, Senior Vice President, and Chief Product Officer, Small Business Self-Employed Group at Intuit, explained how the company has been helping small businesses as a partner in their entrepreneurial journey.