Burn the Business Plan! is a Book about Turning Entrepreneurial Vision Into Practical Solution
smallbiztrends | June 30, 2018
Does author Carl Schramm truly believe entrepreneurs should “Burn The Business Plan” as the provocative title of his book suggests? If you were to ask the former president of the Ewing Marion Kauffman Foundation, the answer would likely be no. Schramm’s colorfully titled, Burn The Business Plan: What Great Entrepreneurs Really Do does offer plenty of other suggestions though. Schramm, a university professor at Syracuse whom The Economist calls the “evangelist of entrepreneurship,” wrote this book to dispel the myths people hear about entrepreneurship and share the truths for building sustainable success. Burn The Business Plan covers key scenarios entrepreneurs face in terms of setting entrepreneurial expectations. The first chapter makes its case for burning the business plan, of course, but the rest of the book gets to the motivation behind business building. The book also looks at resources, both professional and personal. It also looks at how to learn from other entrepreneurs and how to create an entrepreneurial culture.