Shopify Announces Major Upgrades for Small Business Users

Shopify has unveiled the latest developments in its ecommerce platform to help businesses and entrepreneurs in three key areas. The announcement was made at Unite, the annual conference bringing together the international developer community for the Shopify (NYSE: SHOP) ecosystem. The company says it wants to empower its users by helping them sell more, work more efficiently and make the most of the Shopify partner community. During the Unite conference, partners and developers will learn and share ways to make these three areas a reality. For many of the small businesses using Shopify for their ecommerce platform, the conference is an opportunity to learn how to use the application more effectively. In a release, Shopify CEO Tobi Lutke, said he wants to empower entrepreneurs around the world, and according to him, this means, “Making it easier for them to run a business and become successful. Unite is when we show the world our progress on this journey, and invite our developer and partner community to join us.”