July 27, 2021 | 12:00AM | EST
This workshop, hosted by SF LGBT Center and Start Small Think Big, will provide an overview of primary legal considerations while operating a small business, including the benefits of limited liability entities, flexibility and benefits of written contracts/agreements, legal issues that arise when doing business online, intellectual property basics, and more.
July 28, 2021 | 12:00AM | EST
Which social networks are most important for your small business? How do you know what to share and when?
July 29, 2021 | 12:00AM | EST
When people are looking for products or services from local businesses, 97% of them turn to the internet. So if you own a local business, will people find YOUR company’s website when they search online?
The best way to increase your chances of showing up in search results when people search for businesses is through local Search Engine Optimization.
In this session, presented by SEO Expert Sherry Bonelli, you’ll learn some of the most important local SEO strategies you need to help your website rank higher on Google and other search engines.
August 12, 2021 | 12:00AM | EST
Due to the pandemic, brands are now more than ever investing more heavily in online. As the only country to post a positive increase of growth to its economy, China’s consumer market is the only economy in the world that has recovered. Shown live from the heart of eCommerce of the world’s largest consumer market, this training aims to educate and inspire brand builders from around the world to take advantage of the Chinese market.
Currently, much of the content relating to Chinese eCommerce platforms is hard to find, not in English, and culturally ignorant for audiences other than Chinese brands. In this training, Sharon will explain with plain and easy-to-understand English and breakdown the complicated concepts in Chinese eCommerce to enable brands to see success in the Chinese market. She will be sharing the failures and successes of brands that she has helped in the past as they tried to navigate the eCommerce landscape in China.