What's the Difference Between Business Casual and Smart Casual? A Handy Guide on How to Dress

Infographic | January 10, 2020

It’s no surprise that consumers often feel a more personal connection to small businesses. There’s something about doing business with an independent CPA or indie cafe owner than with a big tax accounting firm or national coffee chain. But those personal connections have to be earned over time. With each interaction, one customer at a time, small businesses must prove themselves trustworthy. That trust forms the foundation for customer loyalty. In October 2019, we surveyed consumers to find out what they look for in the small businesses they support, as well as what business owners can do to earn their trust. Here’s what we learned about how small businesses earn customer loyalty.

Infographic | February 8, 2022

Consumers use Smartphones to find local information and generate content ideas for Local SEO. Find out more about the change in the comsumer's local behavior and importance of Local SEO.

Infographic | January 28, 2020

Are you looking for ways to generate brand recognition for your business? Want to learn the different elements that make up your business brand? Cooper House share their guide to branding in this infographic.

Infographic | March 4, 2020

You are excited about starting your business, and everyone you have talked to has liked your idea, and you know it will be a huge success. But as marketing is a place full of competition, you have to make your product appealing and unique. According to marketing experts, brand identity is the main thing to make or break your business.

Infographic | December 13, 2019

If you're a small business owner, I'm sure you can easily relate: Your head is likely adorned by quite a few different hats on any given day. So when it comes to social media, it's no wonder so many small business owners have been slow to incorporate this newish channel into their overall marketing strategy. Let's face it: Social media can be quite the time suck!

Infographic | January 14, 2020

B2B Payment Innovation Keys Advantages.