The biggest challenge for small business owners in 2019

Infographic | January 10, 2020

It’s no surprise that consumers often feel a more personal connection to small businesses. There’s something about doing business with an independent CPA or indie cafe owner than with a big tax accounting firm or national coffee chain. But those personal connections have to be earned over time. With each interaction, one customer at a time, small businesses must prove themselves trustworthy. That trust forms the foundation for customer loyalty. In October 2019, we surveyed consumers to find out what they look for in the small businesses they support, as well as what business owners can do to earn their trust. Here’s what we learned about how small businesses earn customer loyalty.

Infographic | March 23, 2021

Corporate sustainability consists of three pillars: environmental, social, and economic. Each business is responsible for creating a sustainability plan that acknowledges all three. In addition to protecting the environment, sustainability measures can help small businesses gain favor with consumers by demonstrating social responsibility and business ethics. Sustainable practices also positively impact a company’s bottom line by reducing resource waste and improving productivity.

Infographic | January 21, 2020

Getting your products or services in front of a large audience can be a struggle because you’re potentially competing against much bigger businesses with more money, marketing expertise and an existing reputation. That’s why it’s crucial to know how to use tools like digital advertising to make sure that your potential customers can find you when they are looking for related products and services. And if you’re going to advertise, why not do it where they are most likely to look?

Infographic | May 5, 2022

By 2025, Digital Channels Will Account For 80% Of B2B Sales Contacts Between Suppliers And Customer.

Infographic | January 7, 2020

The economy helped many small businesses thrive in 2019, but 2020 could be a whole different story.

Infographic | December 9, 2019

On average, a cyber attack costs small businesses $53,987. While this is much less than the millions medium and large enterprises experience, proportion to size it is substantial. And one of the ways hackers wreak this havoc is using phishing attacks. So, what does a phishing attack costs your business? A new infographic from Avanan, offers some great insights into this cyber threat and what you can do about it.