Magento vs Shopify

July 17, 2019

Choosing the right e-commerce platform is the first step towards the prospects of your e-commerce business. A lot depends on what your expectations are in terms of setting up your ecommerce store, (that ideally includes inventory and order management, capturing payments, shipping, along with customer targeting & services), and what features are you willing to include in a set budget.

Spotlight

Arellano Marketing

We are a Peruvian company dedicated to marketing research and consulting in Peru and Latin America, with special emphasis on emerging countries. Founded in 1996 by Dr. Rolando Arellano Cueva, it is made up of a multidisciplinary team of professionals with extensive experience in multinational and national companies and with deep training in research and marketing.

Other Infographics
news image

Facebook Live for Businesses

Infographic | January 24, 2022

Facebook Live videos enable companies to attract visitors back to their Facebook page or website with unique content, real-time conversations, and frequent updates.

Read More
news image

Mutt’s Sauce’s Small Business Journey

Infographic | February 10, 2022

While serving in the US Air Force, Charlie “Mutt” Ferrell, Jr. was known for his homemade, all-purpose sauce. Decades later, his granddaughter Charlynda founded Mutt’s Sauce to share it with the world.

Read More
news image

The Best Cities for New Small Businesses

Infographic | February 26, 2020

Starting a business is an inherently risky endeavor, especially when headlines and statistics tout findings that around 20 percent of small businesses fail within the first year and 50 percent within five years. But those prospects can change dramatically based on where you headquarter your business. A recent study from online business loan site LendingTree found that certain cities in the U.S. are better places to start new small businesses than others. To determine the rankings, LendingTree looked at the data it has from companies applying for loans and studied the percentages of businesses that were profitable, the percentage less than six years old, the percentage with less than $1 million in revenue and the percentage with fewer than 250 employees across U.S. metro areas.

Read More
news image

Email is a Reliable Platform

Infographic | January 31, 2022

Email has an ability that many channels don't pursue. From planning your subscriber's journey through the email marketing funnel to creating it as an obsession, Email Marketing is a reliable platform.

Read More
news image

The Small Business Guide To Using Amazon Advertising

Infographic | January 21, 2020

Getting your products or services in front of a large audience can be a struggle because you’re potentially competing against much bigger businesses with more money, marketing expertise and an existing reputation. That’s why it’s crucial to know how to use tools like digital advertising to make sure that your potential customers can find you when they are looking for related products and services. And if you’re going to advertise, why not do it where they are most likely to look?

Read More
news image

B2B Marketing Trends -2022

Infographic | May 5, 2022

By 2025, Digital Channels Will Account For 80% Of B2B Sales Contacts Between Suppliers And Customer.

Read More

Spotlight

Arellano Marketing

We are a Peruvian company dedicated to marketing research and consulting in Peru and Latin America, with special emphasis on emerging countries. Founded in 1996 by Dr. Rolando Arellano Cueva, it is made up of a multidisciplinary team of professionals with extensive experience in multinational and national companies and with deep training in research and marketing.

Events