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How Do Small Businesses Earn Customer Loyalty?

January 10, 2020

It’s no surprise that consumers often feel a more personal connection to small businesses. There’s something about doing business with an independent CPA or indie cafe owner than with a big tax accounting firm or national coffee chain. But those personal connections have to be earned over time. With each interaction, one customer at a time, small businesses must prove themselves trustworthy. That trust forms the foundation for customer loyalty. In October 2019, we surveyed consumers to find out what they look for in the small businesses they support, as well as what business owners can do to earn their trust. Here’s what we learned about how small businesses earn customer loyalty.

Spotlight

Schneider Saddlery

Schneiders was founded in 1948 and for 70 years, our team has satisfied millions of customers worldwide by providing the largest and most up-to-date selection of quality products. Specifically designed for the needs of the English, Western, and Arabian exhibitor, and the expanding trail riding market, we offer equestrian riding supplies, horse blankets and sheets, Western tack, English tack, English saddlery, horse care and equestrian apparel.

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How Do Small Businesses Earn Customer Loyalty?