How Do Small Businesses Earn Customer Loyalty?

January 10, 2020

It’s no surprise that consumers often feel a more personal connection to small businesses. There’s something about doing business with an independent CPA or indie cafe owner than with a big tax accounting firm or national coffee chain. But those personal connections have to be earned over time. With each interaction, one customer at a time, small businesses must prove themselves trustworthy. That trust forms the foundation for customer loyalty. In October 2019, we surveyed consumers to find out what they look for in the small businesses they support, as well as what business owners can do to earn their trust. Here’s what we learned about how small businesses earn customer loyalty.

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Startup Genome

Startup Genome's mission is to help cities all over the world grow their startup ecosystem and capture their fair share of the new economy. We are delivering on this mission with our global network of members, made up of leading private and para-governmental organizations. Together we are working to develop assessment methodologies and data, build consensus and drive action.

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Spotlight

Startup Genome

Startup Genome's mission is to help cities all over the world grow their startup ecosystem and capture their fair share of the new economy. We are delivering on this mission with our global network of members, made up of leading private and para-governmental organizations. Together we are working to develop assessment methodologies and data, build consensus and drive action.

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