How Do Small Businesses Earn Customer Loyalty?

January 10, 2020

It’s no surprise that consumers often feel a more personal connection to small businesses. There’s something about doing business with an independent CPA or indie cafe owner than with a big tax accounting firm or national coffee chain. But those personal connections have to be earned over time. With each interaction, one customer at a time, small businesses must prove themselves trustworthy. That trust forms the foundation for customer loyalty. In October 2019, we surveyed consumers to find out what they look for in the small businesses they support, as well as what business owners can do to earn their trust. Here’s what we learned about how small businesses earn customer loyalty.

Spotlight

Hero

Our team is on a mission to change the way the world shops, making it a whole lot more personal. We’re only two years into our journey, but already 350m shoppers on websites like Harvey Nichols and Ted Baker can use Hero to connect live with an associate in their nearest store - perfect for when they need real-time advice from someone in the know.

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Spotlight

Hero

Our team is on a mission to change the way the world shops, making it a whole lot more personal. We’re only two years into our journey, but already 350m shoppers on websites like Harvey Nichols and Ted Baker can use Hero to connect live with an associate in their nearest store - perfect for when they need real-time advice from someone in the know.

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