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How Do Small Businesses Earn Customer Loyalty?

January 10, 2020

It’s no surprise that consumers often feel a more personal connection to small businesses. There’s something about doing business with an independent CPA or indie cafe owner than with a big tax accounting firm or national coffee chain. But those personal connections have to be earned over time. With each interaction, one customer at a time, small businesses must prove themselves trustworthy. That trust forms the foundation for customer loyalty. In October 2019, we surveyed consumers to find out what they look for in the small businesses they support, as well as what business owners can do to earn their trust. Here’s what we learned about how small businesses earn customer loyalty.

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Spotlight

Surfline Wavetrak, Inc.

Surfline/Wavetrak, Inc.specializes in providing live and predicted ocean weather information, editorial content, and consulting services to consumers, businesses, and government agencies worldwide. Since 1985, Surfline.com has built the largest streaming coastal HD cam network and merged premier surf forecasts and editorial talent with industry-leading technology to produce content of quality aimed at active participants in the sports of surfing primarily, with other ocean enthusiasts such as stand-up paddle boarding, windsurfing, and kitesurfing utilizing the services as well.

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