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Forrester Total Economic Report Shows a 405% ROI on 6sense

July 15, 2019

Calculating ROI has become a requirement for any corporate investment, across all business functions. Gone are the days when B2B marketers could attribute their spend to “branding.” Today, they’re being forced to provide concrete spend-to-revenue analysis to justify their investments in people, technologies – and really, every inch of their marketing efforts. So the pressure is on (and heavier than ever) for B2B marketers to make super smart decisions about where they put their money.

Spotlight

Zoosk Inc.

Zoosk is a leading online dating company founded by engineers, and has a solid history of iterating on what works best for our customers to help them fall in “like” and eventually love. Our smart, passionate employees collaborate across departments to help achieve our mission to empower everyone to lead a more fulfilling love life. With over 35 million active members in 80+ countries and top dating apps for both Android and iOS, we’re a lot more than just a fun place to work.

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Every Small Business Must Avoid These 5 Big Social Media Mistakes

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In recent times, social media has become a primary medium for promotion, customer service, communications, wider reach, and more. Having your presence on social media is essential for your small business. But there are many pitfalls and mistakes to avoid on the journey.

Mutt’s Sauce’s Small Business Journey

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While serving in the US Air Force, Charlie “Mutt” Ferrell, Jr. was known for his homemade, all-purpose sauce. Decades later, his granddaughter Charlynda founded Mutt’s Sauce to share it with the world.

43% of Small Businesses Spend 6+ Hours Per Week in Social Media

Infographic | December 13, 2019

If you're a small business owner, I'm sure you can easily relate: Your head is likely adorned by quite a few different hats on any given day. So when it comes to social media, it's no wonder so many small business owners have been slow to incorporate this newish channel into their overall marketing strategy. Let's face it: Social media can be quite the time suck!

Employee Injury Trends in SMALL BUSINESS

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Top five most frequent causes of injury across all small business workers Average number of days small business employees missed due to a workplace injury: 76.

Time to Implement Visual Content Marketing

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Infographics are the fourth most popular type of content marketing. Of which, 70% of businesses spend on content marketing, which includes visual marketing. Learn about Marketers who use visual content on their blogs and websites, Facebook and Instagram.

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Forrester Total Economic Report Shows a 405% ROI on 6sense