Small Business Advice

Every Small Business Must Avoid These 5 Big Social Media Mistakes

January 4, 2022

Small Business
In recent times, social media has become a primary medium for promotion, customer service, communications, wider reach, and more. Having your presence on social media is essential for your small business. But there are many pitfalls and mistakes to avoid on the journey.

Spotlight

Podium

A few years back, Eric (Co-Founder and CEO) got a frustrated call from his dad. His dad’s tire shop had plenty of happy customers, but only a handful of angry ones were leaving reviews. So we built a product that made getting more reviews as easy as sending a text. Launching in 2014, we set out to solve the same problem for local businesses everywhere, but we realized that messaging with customers wasn’t just the better way to get reviews—it’s the better way to do business. We’ve since built a multi-product platform that’s modernizing the way local business gets done.

Other Infographics
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Developing a Corporate Sustainability Plan: Small Businesses

Infographic | March 23, 2021

Corporate sustainability consists of three pillars: environmental, social, and economic. Each business is responsible for creating a sustainability plan that acknowledges all three. In addition to protecting the environment, sustainability measures can help small businesses gain favor with consumers by demonstrating social responsibility and business ethics. Sustainable practices also positively impact a company’s bottom line by reducing resource waste and improving productivity.

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How Do Small Businesses Earn Customer Loyalty?

Infographic | January 10, 2020

It’s no surprise that consumers often feel a more personal connection to small businesses. There’s something about doing business with an independent CPA or indie cafe owner than with a big tax accounting firm or national coffee chain. But those personal connections have to be earned over time. With each interaction, one customer at a time, small businesses must prove themselves trustworthy. That trust forms the foundation for customer loyalty. In October 2019, we surveyed consumers to find out what they look for in the small businesses they support, as well as what business owners can do to earn their trust. Here’s what we learned about how small businesses earn customer loyalty.

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Small Business Transition from Offline to Online

Infographic | August 20, 2022

As per a study, ecommerce is estimated to account for over $6.5 trillion in sales, representing 22% of all total retail sales across the world

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Importance of Strong Business Credit

Infographic | April 26, 2022

To secure a small business loan, many lenders want a business credit score of 75 or higher. This is why business credit is important for small business owners today. Find out more about the business credit bureaus and it's importance for small business owners.

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Why is Local SEO Important for Small Businesses?

Infographic | February 8, 2022

Consumers use Smartphones to find local information and generate content ideas for Local SEO. Find out more about the change in the comsumer's local behavior and importance of Local SEO.

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Branding-small-business

Infographic | March 4, 2020

You are excited about starting your business, and everyone you have talked to has liked your idea, and you know it will be a huge success. But as marketing is a place full of competition, you have to make your product appealing and unique. According to marketing experts, brand identity is the main thing to make or break your business.

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Spotlight

Podium

A few years back, Eric (Co-Founder and CEO) got a frustrated call from his dad. His dad’s tire shop had plenty of happy customers, but only a handful of angry ones were leaving reviews. So we built a product that made getting more reviews as easy as sending a text. Launching in 2014, we set out to solve the same problem for local businesses everywhere, but we realized that messaging with customers wasn’t just the better way to get reviews—it’s the better way to do business. We’ve since built a multi-product platform that’s modernizing the way local business gets done.

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