Early Vs. Late Riser Entrepreneurs

Infographic | January 21, 2020

Getting your products or services in front of a large audience can be a struggle because you’re potentially competing against much bigger businesses with more money, marketing expertise and an existing reputation. That’s why it’s crucial to know how to use tools like digital advertising to make sure that your potential customers can find you when they are looking for related products and services. And if you’re going to advertise, why not do it where they are most likely to look?

Infographic | January 10, 2020

It’s no surprise that consumers often feel a more personal connection to small businesses. There’s something about doing business with an independent CPA or indie cafe owner than with a big tax accounting firm or national coffee chain. But those personal connections have to be earned over time. With each interaction, one customer at a time, small businesses must prove themselves trustworthy. That trust forms the foundation for customer loyalty. In October 2019, we surveyed consumers to find out what they look for in the small businesses they support, as well as what business owners can do to earn their trust. Here’s what we learned about how small businesses earn customer loyalty.

Infographic | December 3, 2019

With its 645 million users, LinkedIn is a powerful business social media platform invaluable for networking.That sounds like a great opportunity for small businesses... But many of today's small businesses never get around to signing up and setting up a LinkedIn profile.Yet, it takes just a couple of hours to not only create your presence but also launch a strategy for being known, building a reputation, and getting found.

Infographic | February 8, 2022

Brands need to invest in social media to increase their business exposure. Know more about the popular social media marketing platforms and the power of social media marketing for small businesses.

Infographic | September 14, 2021

Small businesses play an important role in the United States labor market, and they are often considered the “lifeblood” of the U.S. economy. They employ 47.1% of all U.S. workers and contribute to 41% of all U.S. economic activity. SCORE’s latest “The Megaphone of Main Street” data report series delves into the story behind the impact of COVID-19 on small business hiring and the challenges small business owners face in their search for employees.

Infographic | February 7, 2020

A summary of low cost, simple techniques that can improve cyber security within your organisation. This advice has been produced to help small businesses protect themselves from the most common cyber attacks. The 5 topics covered are easy to understand and cost little to implement.