Business leaders outlook 2018

Infographic | January 4, 2022

In recent times, social media has become a primary medium for promotion, customer service, communications, wider reach, and more. Having your presence on social media is essential for your small business. But there are many pitfalls and mistakes to avoid on the journey.

Infographic | January 28, 2020

Are you looking for ways to generate brand recognition for your business? Want to learn the different elements that make up your business brand? Cooper House share their guide to branding in this infographic.

Infographic | February 26, 2020

Starting a business is an inherently risky endeavor, especially when headlines and statistics tout findings that around 20 percent of small businesses fail within the first year and 50 percent within five years. But those prospects can change dramatically based on where you headquarter your business. A recent study from online business loan site LendingTree found that certain cities in the U.S. are better places to start new small businesses than others. To determine the rankings, LendingTree looked at the data it has from companies applying for loans and studied the percentages of businesses that were profitable, the percentage less than six years old, the percentage with less than $1 million in revenue and the percentage with fewer than 250 employees across U.S. metro areas.

Infographic | April 26, 2022

To secure a small business loan, many lenders want a business credit score of 75 or higher. This is why business credit is important for small business owners today. Find out more about the business credit bureaus and it's importance for small business owners.

Infographic | March 23, 2021

Corporate sustainability consists of three pillars: environmental, social, and economic. Each business is responsible for creating a sustainability plan that acknowledges all three. In addition to protecting the environment, sustainability measures can help small businesses gain favor with consumers by demonstrating social responsibility and business ethics. Sustainable practices also positively impact a company’s bottom line by reducing resource waste and improving productivity.

Infographic | January 10, 2020

It’s no surprise that consumers often feel a more personal connection to small businesses. There’s something about doing business with an independent CPA or indie cafe owner than with a big tax accounting firm or national coffee chain. But those personal connections have to be earned over time. With each interaction, one customer at a time, small businesses must prove themselves trustworthy. That trust forms the foundation for customer loyalty. In October 2019, we surveyed consumers to find out what they look for in the small businesses they support, as well as what business owners can do to earn their trust. Here’s what we learned about how small businesses earn customer loyalty.