Industry Outlook

B2B Marketing Trends -2022

May 5, 2022

B2B Marketing Trends
By 2025, Digital Channels Will Account For 80% Of B2B Sales Contacts Between Suppliers And Customer.

Spotlight

SiriusDecisions

SiriusDecisions® is the leading global b-to-b research and advisory firm. We deliver actionable intelligence, strategic and operational frameworks, and personal guidance from experienced practitioners. Sales, marketing and product executives rely on SiriusDecisions® to contextualize problems and bring to light opportunities to drive sustainable growth. Our holistic solutions are founded on proprietary research, a deep understanding of b-to-b complexities, and the tenet that organizational alignment brings better outcomes. SiriusDecisions was acquired by Forrester (NASD: FORR) in January of 2019.

Other Infographics
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Time to Implement Visual Content Marketing

Infographic | March 8, 2022

Infographics are the fourth most popular type of content marketing. Of which, 70% of businesses spend on content marketing, which includes visual marketing. Learn about Marketers who use visual content on their blogs and websites, Facebook and Instagram.

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Lookout for Small Business Financing

Infographic | March 28, 2022

Different types and different ways of Small Business Loans are availed by small businesses to seek financing to expand, pursue new opportunities, or purchase company assets. Find out about the overall Lookout of Small Business Financing.

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The Megaphone of Main Street: Small Business Jobs Report

Infographic | September 14, 2021

Small businesses play an important role in the United States labor market, and they are often considered the “lifeblood” of the U.S. economy. They employ 47.1% of all U.S. workers and contribute to 41% of all U.S. economic activity. SCORE’s latest “The Megaphone of Main Street” data report series delves into the story behind the impact of COVID-19 on small business hiring and the challenges small business owners face in their search for employees.

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The Small Business Guide To Using Amazon Advertising

Infographic | January 21, 2020

Getting your products or services in front of a large audience can be a struggle because you’re potentially competing against much bigger businesses with more money, marketing expertise and an existing reputation. That’s why it’s crucial to know how to use tools like digital advertising to make sure that your potential customers can find you when they are looking for related products and services. And if you’re going to advertise, why not do it where they are most likely to look?

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How Do Small Businesses Earn Customer Loyalty?

Infographic | January 10, 2020

It’s no surprise that consumers often feel a more personal connection to small businesses. There’s something about doing business with an independent CPA or indie cafe owner than with a big tax accounting firm or national coffee chain. But those personal connections have to be earned over time. With each interaction, one customer at a time, small businesses must prove themselves trustworthy. That trust forms the foundation for customer loyalty. In October 2019, we surveyed consumers to find out what they look for in the small businesses they support, as well as what business owners can do to earn their trust. Here’s what we learned about how small businesses earn customer loyalty.

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Importance of Strong Business Credit

Infographic | April 26, 2022

To secure a small business loan, many lenders want a business credit score of 75 or higher. This is why business credit is important for small business owners today. Find out more about the business credit bureaus and it's importance for small business owners.

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Spotlight

SiriusDecisions

SiriusDecisions® is the leading global b-to-b research and advisory firm. We deliver actionable intelligence, strategic and operational frameworks, and personal guidance from experienced practitioners. Sales, marketing and product executives rely on SiriusDecisions® to contextualize problems and bring to light opportunities to drive sustainable growth. Our holistic solutions are founded on proprietary research, a deep understanding of b-to-b complexities, and the tenet that organizational alignment brings better outcomes. SiriusDecisions was acquired by Forrester (NASD: FORR) in January of 2019.

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