Womply Study Suggests Bad Google Reviews Costlier to Small Businesses Than Yelp or Facebook

Womply, a marketing and CRM software provider for small- and medium-sized businesses (SMBs), today published its Impact of Online Reviews on Small Business Revenue study, the first comprehensive look at the correlations between online review patterns and sales revenue at American small businesses. Among the major findings, the study revealed low ratings on Google are more damaging to small businesses than poor ratings on Yelp or Facebook. Companies with an average Google star rating of 1 to 1.5 average 33% less revenue per year than the average business. For comparison, businesses with the same star rating on Yelp or Facebook average 19% and 9% less yearly revenue than the average business, respectively.