Intuit | June 30, 2022
On July 5, Intuit QuickBooks will launch a new campaign to encourage Latino business owners to think like a "negocito" — a small business — and instead focus on the tools that will help them become a "negociote," with a big business mindset. Intuit, the global technology platform that produces QuickBooks, TurboTax, Mint, Credit Karma, and Mailchimp, will feature soccer legend Javier "Chicharito" Hernández in a new commercial. The commercial and campaign aim to reach both English- and Spanish-speaking Latino-owned small businesses, who are the fastest-growing group of entrepreneurs in the United States, having grown by 34% in the last decade.
Chicharito has become a cultural icon in many Latino communities due to his achievements on the soccer field. Chicharito embodies what it means to work hard and achieve great things.
Access to private funding is one of the most significant barriers that Latino small businesses face. Businesses can use QuickBooks to automate and streamline their financial processes, pay employees, get paid quickly, and gain access to capital.
Almost 60% of QuickBooks Capital customers would not have qualified for a loan anywhere else. Furthermore, entrepreneurs who applied through QuickBooks Capital saw a threefold increase in approval rates.
“The rapid growth of Latino-owned small businesses has accelerated our efforts to drive more awareness of our financial tools, Knowing the many challenges that they are facing on a daily basis, we believe that it’s a critical time for QuickBooks to be a partner to Latino entrepreneurs and help them prosper.”
-Dan McCarthy, senior vice president and chief business officer at Intuit
MARKETING AND NETWORKING,BUSINESS STRATEGY
Tailwind | July 16, 2022
Tailwind, a leading small business marketing software platform, has now made email marketing integrated with social content generation and scheduling accessible on all new Tailwind subscription plans, including the free plan. The move marks an important step towards Tailwind's vision of offering an end-to-end marketing automation experience for small business owners.
"What we set out to create was a marketing system with unique tools that would save a lot of time, not a little, and would act like the marketing team our members needed,"
Tailwind's CEO and Co-Founder, Daniel Maloney.
We started with social media scheduling and publishing in the distribution space, specifically for Instagram and Pinterest, and moved the core experience to multi-network with the addition of Facebook publishing. Now, we've added email creation and publishing to the offering so users can manage distribution on their most important channels from within our platform.
Tailwind's users will now be able to manage their email list, create campaign emails personalized to their brand and build email automation workflows alongside their social media campaigns within the new tool.
"Tailwind makes it easy to keep it all in alignment. I have so many tools and accounts and Tailwind makes it so simple, Without it, it's complicated so I don't send as many marketing emails as I should."
-Christine Martell, Founder of Visuals Speak and Tailwind subscriber.
We've found that a few repeated patterns really hurt small business success, including prioritizing just one or two marketing channels, not having a clear strategy or system, and struggling with the creative elements of marketing. Email marketing is no exception," says Paul Yokota, Lead Product Manager at Tailwind.
By adding easy-to-use email capabilities with clear use cases within our product, we're alleviating the stress of managing that channel for small businesses. We're also providing the tools to help grow their businesses, save time and level up their marketing efforts across the board.
Launched in 2015, Tailwind is a leading small business marketing platform that helps entrepreneurs, creators, sellers and marketers plan, create and execute world-class marketing campaigns across digital marketing platforms including Email marketing, Facebook, Instagram and Pinterest.
Sana | July 05, 2022
Sana, a health care company that provides health benefits to small businesses at affordable prices, has been named among Austin Business Journal’s Best Places to Work for companies headquartered in the Texas capital. The annual prizes reward businesses with exceptional work cultures and happy employees.Sana placed fifth out of all companies ranked in the medium category (50-249 employees).
Anonymous surveys conducted by ABJ partner Nebraska-based Quantum Workplace evaluated employee satisfaction across six areas: communication and resources, individual needs, manager effectiveness, personal engagement, team dynamics and trust in leadership.
“Being named to Austin Business Journal’s Best Places to Work is an incredible honor, We are grateful to ABJ for recognizing Sana as a company where people enjoy their work. But I want to thank our employees most of all. They’ve been amazing, and it’s a pleasure to all work together to deliver high-quality, affordable health insurance to small businesses.”
-Sana co-founder and CEO Will Young.
Sana’s culture is rooted in empathy, fulfillment and happiness, bringing one’s whole self to work, a commitment to work-life balance and superlative benefits. Among the perks Sana employees may expect working at Sana are:
Flexible paid time off
15 weeks paid maternity leave
10 weeks paid paternity leave
Work-away-from-home perk — $300 per month for co-working space, coffee shops, etc.
One-time $500 new-hire office stipend
Founded in 2017, Sana now employs about 170. The company plans to hire roughly 30 more people by the end of this year. Positions to be filled include engineering, product, operations and sales. Sana also is hiring medical professionals at Sana MD, the company’s first primary care health center that opened earlier this year in Austin, Texas. Demand for appointments has surpassed expectations. In addition to in-person office visits, Sana gives employees access to virtual care with providers specializing in primary care, pediatrics, maternity and mental health.
While many businesses are scaling back due to macroeconomic factors, Sana remains in growth mode. The company on June 15 announced the closing of a $60 million Series B funding round, co-led by Trust Ventures and Gigafund. The Series B close follows Sana’s $20 million Series A Extension funding round close in October 2021. Sana has raised $107 million to date.
Sana is revolutionizing health care options for small businesses. In fact, when Sana enters a market, 40% of its new customers are small businesses that were previously unable to provide health care to employees, largely due to high costs.
Sana’s customers can save up to 20% compared to legacy insurers and most customers receive 0% increase renewals — which is unheard of in the industry. Sana is known for affordable employer health plans, $0 virtual doctors’ appointments, low co-pays and 95% customer-service satisfaction.
Sana clients have grown by more than 200% during the past year. Operating only in Texas in early 2020, Sana today is available in eight states. The company recently expanded into Virginia and Indiana, and will continue its reach into new states during the coming months. Go here to view the complete list of ABJ’s Best Places to Work winners.
Austin-headquartered Sana provides small businesses with dependable health plans at affordable prices. Through value-based care, the Sana Care ecosystem of world-class providers, direct primary care and more, Sana is reducing the cost of high-quality care. Sana is making it easier than ever to administer benefits for employers and offers simplified health plans and top-notch customer service to employees. Sana provides healthcare to small businesses that drives down costs while simultaneously delivering an exceptional quality of care. For more information, visit www.sanabenefits.com.