MARKETING AND NETWORKING, BUSINESS STRATEGY

Tailwind Launches Expanded Email Marketing Capabilities in Continued Evolution as a Full-Suite Marketing Platform

Tailwind | July 16, 2022 | Read time : 01:58 min

Tailwind Launches Expanded Email
Tailwind, a leading small business marketing software platform, has now made email marketing integrated with social content generation and scheduling accessible on all new Tailwind subscription plans, including the free plan. The move marks an important step towards Tailwind's vision of offering an end-to-end marketing automation experience for small business owners.

"What we set out to create was a marketing system with unique tools that would save a lot of time, not a little, and would act like the marketing team our members needed,"

Tailwind's CEO and Co-Founder, Daniel Maloney.

We started with social media scheduling and publishing in the distribution space, specifically for Instagram and Pinterest, and moved the core experience to multi-network with the addition of Facebook publishing. Now, we've added email creation and publishing to the offering so users can manage distribution on their most important channels from within our platform.

Tailwind's users will now be able to manage their email list, create campaign emails personalized to their brand and build email automation workflows alongside their social media campaigns within the new tool.

"Tailwind makes it easy to keep it all in alignment. I have so many tools and accounts and Tailwind makes it so simple, Without it, it's complicated so I don't send as many marketing emails as I should."

-Christine Martell,  Founder of Visuals Speak and Tailwind subscriber.

We've found that a few repeated patterns really hurt small business success, including prioritizing just one or two marketing channels, not having a clear strategy or system, and struggling with the creative elements of marketing. Email marketing is no exception," says Paul Yokota, Lead Product Manager at Tailwind.

By adding easy-to-use email capabilities with clear use cases within our product, we're alleviating the stress of managing that channel for small businesses. We're also providing the tools to help grow their businesses, save time and level up their marketing efforts across the board.

About Tailwind:
Launched in 2015, Tailwind is a leading small business marketing platform that helps entrepreneurs, creators, sellers and marketers plan, create and execute world-class marketing campaigns across digital marketing platforms including Email marketing, Facebook, Instagram and Pinterest.

Spotlight

While Silicon Valley might be a great place to grow a business -- it’s not the only place. Reid Hoffman, the co-founder of LinkedIn, partner at VC firm Greylock and host of Masters of Scale, a podcast series examining counterintuitive theories to growing a company, believes that the talent and growth opportunities in Silicon Valley are unlike any other place in the world. And while he may not be wrong, Silicon Valley doesn’t have to be the only place for aspiring entrepreneurs. In fact, Orlando-based Emmy Award winning producer and founder of Ambitious.com Greg Rollett has found much success outside Silicon Valley.

Spotlight

While Silicon Valley might be a great place to grow a business -- it’s not the only place. Reid Hoffman, the co-founder of LinkedIn, partner at VC firm Greylock and host of Masters of Scale, a podcast series examining counterintuitive theories to growing a company, believes that the talent and growth opportunities in Silicon Valley are unlike any other place in the world. And while he may not be wrong, Silicon Valley doesn’t have to be the only place for aspiring entrepreneurs. In fact, Orlando-based Emmy Award winning producer and founder of Ambitious.com Greg Rollett has found much success outside Silicon Valley.

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SMALL BUSINESS ADVICE

Synchrony Awards More Than $200K in Grants to Small Businesses as Part of Pillars Project

Synchrony | November 07, 2022

Synchrony, a premier consumer financial services company, today announced 21 winners of the Synchrony Pillars Project Grants (#Pillars). Launched in 2016, Synchrony's small business grant program has honored entrepreneurial retail owners and health and wellness providers who have risen above in times of change. This year the company will help small businesses address digital transformation through a total of $210,000 in grant awards. Each grant recipient receives $10,000 and consulting services from Synchrony experts to expand the digital transformation of their business Small businesses today face multi-layered challenges, including supply chain chaos, inflation, talent wars, and continued impacts from the pandemic. This year, Synchrony's Pillars Project increases its focus on digital transformation for small businesses facing these challenges. A recent survey1 found small businesses that are leading in digital transformation saw eight times the revenue growth of small businesses in the earliest stages of their digital efforts. The Pillars Project grants will help the winning small businesses and healthcare providers advance their digital competitiveness through transformational projects, including: Increasing their digital capabilities by enhancing website and mobile experiences, search engine optimization, digital marketing, and social media content; Updating technology including mobile devices, cybersecurity software, company-based apps, and wireless connections; and Driving brand awareness and enhancing marketing. "Supporting small businesses is foundational to Synchrony's commitment to helping partners grow. With these funds and our experts giving time and talent, small businesses will have the opportunity to accelerate their growth and digital transformation." Michael Bopp, Synchrony's EVP and Chief Growth Officer Synchrony chose the winners of this year's grants from more than 500 applicants. Synchrony celebrates the following small business leaders who shape their local community and strengthen their economy. The Pillars Project Grant program was open to both current and prospective partners of Synchrony and CareCredit, a Synchrony Solution, with 30 or fewer employees. This year's application focused on both the vision and transformation of the business how the business adopted digital tools and processes to adapt to changing needs. The small business winners represent a wide range of industries, including retail (e.g., automotive, bicycle, furniture, flooring, HVAC, jewelry, powersports, and sewing) and health and wellness (e.g., audiology, chiropractic, dentistry, massage therapy, and physicians). The Synchrony Pillars Project Grant program is one of many ways that Synchrony helps small businesses move forward. Synchrony also offers many innovative, turnkey business tools that enable nearly one million small businesses to manage, market, and grow their businesses, including: Financing programs that include a straightforward application process, strong approval rates and loyalty programs. Digital tools for retailers and health and wellness providers that Synchrony designed with small business needs in mind. Diversity Toolkit to provide small businesses with insight and real-world experience to incorporate diverse best practices into their business. Synchrony Connect to help small businesses learn from Synchrony experts and successful peers via webinars, special events, one-on-one consulting opportunities, marketing, and operational leadership expertise. Business Schooled podcast series that features small businesses across the country that faced unexpected challenges and how they adapted to survive and thrive. Advertising technology to create customized consumer financing advertising and personalized point-of-purchase signage to attract new customers. Learning Center to educate retailers and healthcare providers with learning course including how to increase sales through financing, innovation and technology, and how to explain deferred interest to customers. By the end of 2022, Synchrony will have made Pillars Project grants to more than 80 small businesses and providers across the United States chosen from more than 4,500 applications, with nearly 100 of Synchrony's top experts delivering pro bono services and grants valued at more than $850,000. To learn more about the Synchrony Pillars Project Grant program, please visit https://www.synchronybusiness.com/pillars/index.html. About Synchrony Synchrony is a premier consumer financial services company delivering one of the industry's most complete digitally-enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoor, pet and more. We have an established and diverse group of national and regional retailers, local merchants, manufacturers, buying groups, industry associations and healthcare service providers, which we refer to as our "partners." We connect our partners and consumers through our dynamic financial ecosystem and provide them with a diverse set of financing solutions and innovative digital capabilities to address their specific needs and deliver seamless, omnichannel experiences. We offer the right financing products to the right customers in their channel of choice.

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TECHNOLOGY

Zyxel Access Point and Security Service Bundle for Small Businesses Protects and Optimizes Connectivity for WiFi Networks

Zyxel US Channel | November 29, 2022

Zyxel Networks, a leader in delivering secure, AI- and cloud-powered business and home networking solutions, today announced the bundling of its robust Connect and Protect security service with select Zyxel WiFi access points. Available as a bundled option with Zyxel’s best-selling NWA1123ACv3 802.11ac Wave 2 Dual-Radio Ceiling Mount PoE Access Point and NWA110AX 802.11ax (WiFi 6) Dual-Radio PoE Access Point, the security service protects small business WiFi networks from cybersecurity threats and optimizes WiFi connectivity for the business and its patrons to improve connectivity and customer satisfaction. Connect and Protect, which filters out any unsafe web content and prevents users from accessing dangerous websites, provides a high level of security for small businesses without the hassle of setting up complex security settings. As an added level of protection for both the business and its customers, the service ensures that users logged onto the network are unable to access the data streams of others, preventing malicious actors from spying on or stealing the information of others. Features and Benefits of Zyxel Connect & Protect: IP Reputation Filter – The cloud-based service accesses an expanding database of malicious IP addresses to block undesirable website content, and prevent data theft and security breaches. Application Visibility with Throttling – Prioritizes bandwidth for business-critical applications, such as mobile POS systems, online streaming, and voice and video calls, to protect core applications and facilitate smooth business operation. Ease-of-Management – The WiFi access points and Connect & Protect security features can be easily deployed and managed from anywhere using Zyxel’s Nebula Cloud Networking Solution. “Wireless networks not only provide the network backbone that enables many small businesses to operate, but wireless access to the internet is increasingly becoming an expectation by their customers and vendors. However, the cyber attacks enabled by unprotected networks can result in serious damage to the business and liabilities to their customers,Deploying Zyxel APs with Connect and Protect enables businesses to leverage an extensive range of security features without the complexity often associated with setting up network security.” Shawn Rogers, Market Development Manager at Zyxel Networks. Connect and Protect (CNP) is available in two licensing options: CNP and CNP+. CNP features the IP reputation filter and CNP+ adds application visibility with bandwidth throttling. CNP and CNP+ licenses are available as bundles with NWA1123ACv3 and NWA110AX access points. CNP is offered as an optional license on WAC500 and WAC500H access points, and CNP+ is offered as an optional license on NWA210AX, WAX510D, WAX610D, WAX630S, and WAX650S access points. About Zyxel: Since their first day in business over 30 years ago, Zyxel has kept business and home users online with a focus on innovation and customer-centric service. In 1989, this was accomplished with analog modems. Today, the company combines the benefits of artificial intelligence (AI) and the cloud to deliver rapid, reliable, and secure networking solutions for business and home users.

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MARKETING AND NETWORKING, SMALL BUSINESS TRENDS

Insider and Indeed partner on news and resource platform to help small businesses hire and retain talent to fuel business growth

Indeed | September 19, 2022

Insider, the global news, business and lifestyle publisher, and Indeed, a leading global hiring platform, today announce the launch of Talent Insider, a new editorial destination for small and medium-sized businesses (SMB) looking to improve how they hire and support new and existing talent.The interactive editorial hub includes the latest industry news and trends; a video series hosted by Gabrielle Reece, the renowned athlete, best-selling author, and entrepreneur; resources for small business owners and entrepreneurs; a virtual event led by hiring experts; and a hands-on mentorship program for a select group of small businesses chosen by Talent Insider. Talent Insider features inspiring and informative stories for SMBs to improve how they do business and recruit in today's challenging marketplace. The new vertical combines the news expertise and powerful distribution capabilities of Insider with the industry knowledge, resources, and trusted tools of Indeed. Emily Canal, senior editor of entrepreneurship and careers at Insider, is editor of Talent Insider. "Hiring has become one of the hardest challenges for most small businesses today," Canal said. "Talent Insider wants to be a one-stop-resource for small and mid-sized businesses seeking to improve and simplify how they discover, hire, recruit and retain top talent. It's a wonderful opportunity to work with a partner like Indeed, given its prominence in the jobs world." "Our partnership with Insider strengthens our commitment to solve one of the most pressing pain points for small businesses today – hiring and retaining the talent they need to both operate and grow their business,Together, we want to provide business owners with the tools and resources to help them hire faster, more efficiently and connect them with the right talent from the start so they can spend more time building their business." Judy Nam, VP of SMB Marketing at Indeed Talent Insider's one-on-one mentorship program includes a group of experts who will choose from and mentor a select group of SMBs whose journeys will be documented on the site. The unique and shared challenges faced by these businesses will be used to inform the content of Talent Insider for the site's large audience. Talent Insider will also feature a live virtual event in the fall that is focused on talent acquisition. HR leaders and small business entrepreneurs will share their advice on how to navigate hiring in today's rapidly-changing economic climate. In addition, the new section will feature an interactive quiz to steer SMBs to the Talent Insider content most relevant to them. The video series, hosted by Reece, will spotlight one small business, exploring its hiring journey in real-time, and gleaning from it some of the challenges faced along the way and key insights into how to overcome them. About Insider Insider is one of the world's most popular and influential news brands. Launched in 2007 as Business Insider, Insider covers the news and stories of interest to the digital generation, from travel and lifestyle to finance and technology, the subjects that first put Business Insider on the map. Insider generates more than 220 million unique monthly visitors across the globe and has hundreds of millions of video views each month. Insider has 10 editions around the world in six languages. Insider is a subsidiary of Axel Springer SE. About Indeed More people find jobs on Indeed than anywhere else. Indeed is the #1 job site in the world (Comscore, Total Visits, September 2021) and allows job seekers to search millions of jobs in more than 60 countries and 28 languages. Over 3M employers use Indeed to find and hire new employees, making Indeed the largest job site in the U.S., Canada, and the world. More than 250 million users each month search for jobs, post resumes, and research companies on Indeed, and Indeed delivers 2.5X more hires than other branded job sites combined

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