Tailwind Acquires, Adding AI Capability to Help Marketers Break Writer's Block + Write Better Copy

Tailwind | March 31, 2022

Tailwind, a leading small business marketing software platform, has acquired, a software platform that helps marketers generate custom replies and content with AI, in order to expand its team, products and customer base. joins Tailwind as the company's 6th acquisition to-date. Tailwind is backed by Pilot Growth Equity out of San Francisco and New York.

As the Tailwind team explored opportunities to help users create AI-driven marketing copy, Replier surfaced as a strong partnership candidate. However, as the two teams came to know each other better, they recognized an opportunity to create greater value for small businesses by joining forces.

"Tailwind is committed to helping small business owners accomplish their marketing effectively and easily." 

Tailwind Co-Founder and CEO, Daniel Maloney

"The copywriting power of is truly remarkable. We can't wait to incorporate that functionality across the Tailwind marketing system to empower our members to put their best foot forward in all of their content."

Replier's vision to help small businesses generate high-quality customized content using AI-driven technology complements Tailwind's strategy to make world-class marketing easy for everyone. With this shared vision Tailwind will be one step closer to offering a complete marketing suite that helps small business owners take control of their marketing in less time.

"For a company whose members are as diverse as ours, being able to tailor AI to the specific needs of each customer's brand is critical - but also a meaningful technical challenge," says Will Washburn, Tailwind VP of Engineering.

"The team had made great strides in that direction and we're excited to work together to fully realize that vision."

About Tailwind
Launched in 2015, Tailwind is a leading small business marketing platform that helps entrepreneurs, creators, sellers and marketers plan, create and execute world-class marketing campaigns across digital marketing platforms including Email marketing, Facebook, Instagram and Pinterest. Tailwind is rapidly shifting the status quo that marketers should expect from marketing software by integrating what would normally be separate stand alone tools into one cohesive system, with the goal of enabling small businesses to be effective omni-channel marketers within their unique needs.


When you think about great branding, Coca Cola’s distinctive red and white lettering, Nike’s swoosh and Adidas’s three stripes likely come to mind. But as a small business, imagining the level of investment that’s gone into these iconic images can make the thought of undertaking your own branding initiative seem overwhelming.


When you think about great branding, Coca Cola’s distinctive red and white lettering, Nike’s swoosh and Adidas’s three stripes likely come to mind. But as a small business, imagining the level of investment that’s gone into these iconic images can make the thought of undertaking your own branding initiative seem overwhelming.

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