MARKETING AND NETWORKING,BUSINESS STRATEGY
Tailwind | July 16, 2022
Tailwind, a leading small business marketing software platform, has now made email marketing integrated with social content generation and scheduling accessible on all new Tailwind subscription plans, including the free plan. The move marks an important step towards Tailwind's vision of offering an end-to-end marketing automation experience for small business owners.
"What we set out to create was a marketing system with unique tools that would save a lot of time, not a little, and would act like the marketing team our members needed,"
Tailwind's CEO and Co-Founder, Daniel Maloney.
We started with social media scheduling and publishing in the distribution space, specifically for Instagram and Pinterest, and moved the core experience to multi-network with the addition of Facebook publishing. Now, we've added email creation and publishing to the offering so users can manage distribution on their most important channels from within our platform.
Tailwind's users will now be able to manage their email list, create campaign emails personalized to their brand and build email automation workflows alongside their social media campaigns within the new tool.
"Tailwind makes it easy to keep it all in alignment. I have so many tools and accounts and Tailwind makes it so simple, Without it, it's complicated so I don't send as many marketing emails as I should."
-Christine Martell, Founder of Visuals Speak and Tailwind subscriber.
We've found that a few repeated patterns really hurt small business success, including prioritizing just one or two marketing channels, not having a clear strategy or system, and struggling with the creative elements of marketing. Email marketing is no exception," says Paul Yokota, Lead Product Manager at Tailwind.
By adding easy-to-use email capabilities with clear use cases within our product, we're alleviating the stress of managing that channel for small businesses. We're also providing the tools to help grow their businesses, save time and level up their marketing efforts across the board.
Launched in 2015, Tailwind is a leading small business marketing platform that helps entrepreneurs, creators, sellers and marketers plan, create and execute world-class marketing campaigns across digital marketing platforms including Email marketing, Facebook, Instagram and Pinterest.
Sana | July 05, 2022
Sana, a health care company that provides health benefits to small businesses at affordable prices, has been named among Austin Business Journal’s Best Places to Work for companies headquartered in the Texas capital. The annual prizes reward businesses with exceptional work cultures and happy employees.Sana placed fifth out of all companies ranked in the medium category (50-249 employees).
Anonymous surveys conducted by ABJ partner Nebraska-based Quantum Workplace evaluated employee satisfaction across six areas: communication and resources, individual needs, manager effectiveness, personal engagement, team dynamics and trust in leadership.
“Being named to Austin Business Journal’s Best Places to Work is an incredible honor, We are grateful to ABJ for recognizing Sana as a company where people enjoy their work. But I want to thank our employees most of all. They’ve been amazing, and it’s a pleasure to all work together to deliver high-quality, affordable health insurance to small businesses.”
-Sana co-founder and CEO Will Young.
Sana’s culture is rooted in empathy, fulfillment and happiness, bringing one’s whole self to work, a commitment to work-life balance and superlative benefits. Among the perks Sana employees may expect working at Sana are:
Flexible paid time off
15 weeks paid maternity leave
10 weeks paid paternity leave
Work-away-from-home perk — $300 per month for co-working space, coffee shops, etc.
One-time $500 new-hire office stipend
Founded in 2017, Sana now employs about 170. The company plans to hire roughly 30 more people by the end of this year. Positions to be filled include engineering, product, operations and sales. Sana also is hiring medical professionals at Sana MD, the company’s first primary care health center that opened earlier this year in Austin, Texas. Demand for appointments has surpassed expectations. In addition to in-person office visits, Sana gives employees access to virtual care with providers specializing in primary care, pediatrics, maternity and mental health.
While many businesses are scaling back due to macroeconomic factors, Sana remains in growth mode. The company on June 15 announced the closing of a $60 million Series B funding round, co-led by Trust Ventures and Gigafund. The Series B close follows Sana’s $20 million Series A Extension funding round close in October 2021. Sana has raised $107 million to date.
Sana is revolutionizing health care options for small businesses. In fact, when Sana enters a market, 40% of its new customers are small businesses that were previously unable to provide health care to employees, largely due to high costs.
Sana’s customers can save up to 20% compared to legacy insurers and most customers receive 0% increase renewals — which is unheard of in the industry. Sana is known for affordable employer health plans, $0 virtual doctors’ appointments, low co-pays and 95% customer-service satisfaction.
Sana clients have grown by more than 200% during the past year. Operating only in Texas in early 2020, Sana today is available in eight states. The company recently expanded into Virginia and Indiana, and will continue its reach into new states during the coming months. Go here to view the complete list of ABJ’s Best Places to Work winners.
Austin-headquartered Sana provides small businesses with dependable health plans at affordable prices. Through value-based care, the Sana Care ecosystem of world-class providers, direct primary care and more, Sana is reducing the cost of high-quality care. Sana is making it easier than ever to administer benefits for employers and offers simplified health plans and top-notch customer service to employees. Sana provides healthcare to small businesses that drives down costs while simultaneously delivering an exceptional quality of care. For more information, visit www.sanabenefits.com.
BUSINESS STRATEGY,SMALL BUSINESS TRENDS
Funding Circle | August 12, 2022
Funding Circle, a leading online small business lending platform, and Farm Bureau Bank, a financial institution focused on serving members of the Farm Bureau® and their neighbors in rural communities, have announced a partnership to provide capital to small business owners from all walks of life, including the agricultural community, across the country.
The partnership enables Farm Bureau Bank to purchase loans originated through Funding Circle, marking another step forward in a growing collaboration between Funding Circle and the banking community. The partnership combines the financial strength and longstanding client relationships of Farm Bureau Bank with the risk models powered by Funding Circle’s world-class machine learning and technology platform to deliver high-quality loan products to small business owners.
“Our work with Farm Bureau Bank reflects our ongoing commitment to identifying and pursuing partnerships that allow us to support affordable funding options for diverse small business owners across a variety of sectors and needs, We are excited about the positive impact this partnership will have on small business owners in communities throughout the country who play a critical role in supporting their local economies.”
-Vipul Chhabra, Managing Director of Funding Circle US.
A recent study published by the Philadelphia Federal Reserve found that Funding Circle has been able to expand credit access to underserved small business owners who are not likely to receive funding from traditional lenders, and has done so at a lower cost to borrowers. The study also noted Funding Circle’s partnerships with community institutions made it possible for those banks to reach new customers during the pandemic. The collaboration between Funding Circle and Farm Bureau Bank will help mitigate the challenges that many small business owners face when seeking access to working capital for their business. While Farm Bureau Bank has traditionally focused on serving rural communities, its partnership with Funding Circle will allow the bank to fund loans for small businesses across the country and all industries.
“For over 20 years, we have remained committed to providing banking services and support to Farm Bureau members in rural America and across the country. We are enhancing our commercial banking services to better support the financial needs of business owners throughout the communities our members live in, Access to Funding Circle’s loans allows us to strengthen our investments in local communities by broadening the funding opportunities available to entrepreneurs and small business owners across the US.”
-Will Hileman, President and CEO of Farm Bureau Bank.
About Funding Circle
Funding Circle (LSE: FCH) is a small and medium business (“SMB”) loans platform. Since launching in 2010, investors and lenders including banks, community development financial institutions, specialty finance companies, asset management companies, insurance companies, government-backed entities, and funds - have lent approximately $18 billion to over c.120,000 businesses globally.
About Farm Bureau Bank
Since 1999, Farm Bureau Bank has focused on providing products and services for Farm Bureau members and their communities across the country while delivering an exceptional banking experience. Farm Bureau Bank shares your interests, understands your background, and works to support your livelihood. For more information about Farm Bureau Bank, please visit our website at www.farmbureau.bank.