MARKETING AND NETWORKING,BUSINESS STRATEGY
Tailwind | July 16, 2022
Tailwind, a leading small business marketing software platform, has now made email marketing integrated with social content generation and scheduling accessible on all new Tailwind subscription plans, including the free plan. The move marks an important step towards Tailwind's vision of offering an end-to-end marketing automation experience for small business owners.
"What we set out to create was a marketing system with unique tools that would save a lot of time, not a little, and would act like the marketing team our members needed,"
Tailwind's CEO and Co-Founder, Daniel Maloney.
We started with social media scheduling and publishing in the distribution space, specifically for Instagram and Pinterest, and moved the core experience to multi-network with the addition of Facebook publishing. Now, we've added email creation and publishing to the offering so users can manage distribution on their most important channels from within our platform.
Tailwind's users will now be able to manage their email list, create campaign emails personalized to their brand and build email automation workflows alongside their social media campaigns within the new tool.
"Tailwind makes it easy to keep it all in alignment. I have so many tools and accounts and Tailwind makes it so simple, Without it, it's complicated so I don't send as many marketing emails as I should."
-Christine Martell, Founder of Visuals Speak and Tailwind subscriber.
We've found that a few repeated patterns really hurt small business success, including prioritizing just one or two marketing channels, not having a clear strategy or system, and struggling with the creative elements of marketing. Email marketing is no exception," says Paul Yokota, Lead Product Manager at Tailwind.
By adding easy-to-use email capabilities with clear use cases within our product, we're alleviating the stress of managing that channel for small businesses. We're also providing the tools to help grow their businesses, save time and level up their marketing efforts across the board.
About Tailwind:
Launched in 2015, Tailwind is a leading small business marketing platform that helps entrepreneurs, creators, sellers and marketers plan, create and execute world-class marketing campaigns across digital marketing platforms including Email marketing, Facebook, Instagram and Pinterest.
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MARKETING AND NETWORKING,TECHNOLOGY
Thryv and Google | August 04, 2022
Thryv Holdings, Inc. (NASDAQ:THRY), the small business platform for growing small- to medium-sized businesses (SMBs), is pleased to announce a new integration with Google’s Business Messages to help streamline communication for small businesses who have a growing number of inbound contact options.
Thryv is a partner of Google’s Business Messages, a mobile conversational channel that combines entry points on Google Maps, Search and brand websites to create rich, asynchronous messaging experiences that customers find easily accessible and drive business results.
Google’s Business Messages integrates within Thryv’s real-time, centralized inbox, which launched last year and allows businesses to have a single thread of communication rather than relying on pockets of data located in individual applications.
“Rapid expansion of communication technologies has helped usher in a new era of communication when it comes to customer service for businesses, But only businesses with robust customer service teams and constant availability are benefiting from these advances. Local, service-based businesses, like a local roofing company, may not be able to respond to web chat messages quickly enough for customer satisfaction because they’re on the roof. Thryv’s integration with Google’s Business Messages helps small businesses benefit from said advancements too. These local businesses don’t have to decide between losing revenue and running their business (implying it’s a trade-off by example). The 2020s will continue to be about small business cloud adoption, and we will be there along the way with product updates to support our small business customers.”
-Ryan Cantor, Chief Product Officer at Thryv
The rise of messaging platforms has created more lines of communication for businesses than ever before, and small business owners are being pressured to adopt these new tools or lose business. Sending messages to businesses has become the new normal. A 2020 Juniper Research study found that global mobile business messaging traffic would reach 2.7 trillion messages by the end of that year, up 10% from the previous year.
Companies with 24/7 customer service availability are built to dominate in a market where speed is key, but small businesses are offline more than they’re online. Thryv’s latest integration helps businesses make sure they’re not missing out on critical communications. Thryv provides automation capabilities enabling businesses to respond to customers quickly and keep track of ongoing conversations. For more information and to take advantage of Thryv’s offerings, visit thryv.com.
About Thryv Holdings, Inc.
Thryv Holdings, Inc. (NASDAQ:THRY) is a global software and marketing services company that empowers small- to medium-sized businesses (SMBs), franchises, and agencies to grow and modernize their operations so they can compete and win in today’s economy. Over 46,000 businesses use our award-winning SaaS platform, Thryv®, to manage their end-to-end customer experience, which has helped businesses across the U.S. and overseas grow their bottom line. Thryv also manages digital and print presence for over 400,000 businesses, connecting these SMBs to local consumers via proprietary local search portals and print directories. For more information about Thryv Holdings, Inc., visit thryv.com.
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FINANCE
Funding Circle | May 27, 2022
Funding Circle, one of the most popular online small business loan platforms in the United States, has launched a new program for BancAlliance, a network of over 325 community banks, in which participants can buy a diversified pool of interests in small business loans originated on Funding Circle's platform. With this new idea, the community banks that are part of BancAlliance can invest in Main Street businesses in a more efficient and cost-effective way.
“Funding Circle is delighted to launch this program for the BancAlliance network. Leveraging our world-class tech capabilities and small business underwriting expertise to work with traditional financial institutions, namely local and regional banks, is central to our commitment to finding the best ways to meet the funding needs of small businesses.”
-Vipul Chhabra, Managing Director of Funding Circle U.S
They were pleased to announce the launch of the Funding Circle loan program and look forward to providing their member banks with the opportunity to purchase a diverse portfolio of small business loans, demonstrating their commitment to expanding small business access to working capital.
“Community banks have long been powerful supporters of small businesses, and this program with Funding Circle will provide members new ways to grow that core value of community banking.”
-Lori Bettinger, President of BancAlliance
Local and regional banks are invited to attend a BancAlliance webinar on June 6, 2022, to learn more about using Funding Circle's platform to supply crucial finance to small businesses.
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