TECHNOLOGY

Pitney Bowes Launched PitneyShip Pro

Pitney Bowes Inc. | February 21, 2022

Pitney Bowes Inc. launched PitneyShipTM Pro, a cloud-based sending solution engineered to meet the needs of today’s business world. Pitney Bowes Inc. is a global provider of shipping and postal services as well as technology, logistics, and financial services. PitneyShip Pro is the first shipping solution built on Pitney Bowes' powerful new SaaS Shipping 360TM platform. It combines next-generation design with enhanced shipping and mailing capability. The solution enhances and customizes the user experience for organizations, increasing efficiency and productivity regardless of whether workers work remotely or in the office.

PitneyShip Pro is flexible and scalable, delivering a complete view of shipping and mailing across all employees and locations, and the flexibility to rate shop across national and regional carriers. The solution enables easy evolution and integration of new features and users as business requirements change. Rapid integration of applications such as real-time analytics and ParcelPointTM Smart Lockers enables enterprises to handle shipping and receiving more holistically.

The intuitive, simple-to-use interface has been particularly developed to spread across all employees regardless of location, with minimum IT help required during setup. Employees just get a secure email with easy-to-follow instructions on how to access PitneyShip Pro from any secure internet connection and begin shipping and mailing. Businesses with complicated integration requirements can contact the award-winning Pitney Bow.

Spotlight

Analyzing data on all U.S. employers in a cohort of entering firms, we document a highly skewed size distribution, such that the largest 5% account for over half of cohort employment at firm birth and more than two-thirds at firm age 7. Little of the size variation is accounted for by industry or amount of finance, but relative size is strongly persistent over time: at age 7, the probability of 20+ employees is about 40 times larger for those entering with 20+ than for those entering with one. We link administrative and survey data to study the role of founder characteristics in high growth, defined as the largest 5% of the cohort at ages 0 and 7. Female-founded firms are 50% less likely to be in this ventile at both ages, and 34% less likely when controlling for detailed demographic and human capital variables. A similar initial gap for African-Americans, however, disappears by age 7. Founder age is positively associated with high growth at entry, but the profile flattens and turns negative as the firm ages.

Spotlight

Analyzing data on all U.S. employers in a cohort of entering firms, we document a highly skewed size distribution, such that the largest 5% account for over half of cohort employment at firm birth and more than two-thirds at firm age 7. Little of the size variation is accounted for by industry or amount of finance, but relative size is strongly persistent over time: at age 7, the probability of 20+ employees is about 40 times larger for those entering with 20+ than for those entering with one. We link administrative and survey data to study the role of founder characteristics in high growth, defined as the largest 5% of the cohort at ages 0 and 7. Female-founded firms are 50% less likely to be in this ventile at both ages, and 34% less likely when controlling for detailed demographic and human capital variables. A similar initial gap for African-Americans, however, disappears by age 7. Founder age is positively associated with high growth at entry, but the profile flattens and turns negative as the firm ages.

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MARKETING AND NETWORKING,BUSINESS STRATEGY

Tailwind Launches Expanded Email Marketing Capabilities in Continued Evolution as a Full-Suite Marketing Platform

Tailwind | July 16, 2022

Tailwind, a leading small business marketing software platform, has now made email marketing integrated with social content generation and scheduling accessible on all new Tailwind subscription plans, including the free plan. The move marks an important step towards Tailwind's vision of offering an end-to-end marketing automation experience for small business owners. "What we set out to create was a marketing system with unique tools that would save a lot of time, not a little, and would act like the marketing team our members needed," Tailwind's CEO and Co-Founder, Daniel Maloney. We started with social media scheduling and publishing in the distribution space, specifically for Instagram and Pinterest, and moved the core experience to multi-network with the addition of Facebook publishing. Now, we've added email creation and publishing to the offering so users can manage distribution on their most important channels from within our platform. Tailwind's users will now be able to manage their email list, create campaign emails personalized to their brand and build email automation workflows alongside their social media campaigns within the new tool. "Tailwind makes it easy to keep it all in alignment. I have so many tools and accounts and Tailwind makes it so simple, Without it, it's complicated so I don't send as many marketing emails as I should." -Christine Martell, Founder of Visuals Speak and Tailwind subscriber. We've found that a few repeated patterns really hurt small business success, including prioritizing just one or two marketing channels, not having a clear strategy or system, and struggling with the creative elements of marketing. Email marketing is no exception," says Paul Yokota, Lead Product Manager at Tailwind. By adding easy-to-use email capabilities with clear use cases within our product, we're alleviating the stress of managing that channel for small businesses. We're also providing the tools to help grow their businesses, save time and level up their marketing efforts across the board. About Tailwind: Launched in 2015, Tailwind is a leading small business marketing platform that helps entrepreneurs, creators, sellers and marketers plan, create and execute world-class marketing campaigns across digital marketing platforms including Email marketing, Facebook, Instagram and Pinterest.

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MARKETING AND NETWORKING,TECHNOLOGY

Thryv and Google Partner to Streamline Communication for Small Businesses

Thryv and Google | August 04, 2022

Thryv Holdings, Inc. (NASDAQ:THRY), the small business platform for growing small- to medium-sized businesses (SMBs), is pleased to announce a new integration with Google’s Business Messages to help streamline communication for small businesses who have a growing number of inbound contact options. Thryv is a partner of Google’s Business Messages, a mobile conversational channel that combines entry points on Google Maps, Search and brand websites to create rich, asynchronous messaging experiences that customers find easily accessible and drive business results. Google’s Business Messages integrates within Thryv’s real-time, centralized inbox, which launched last year and allows businesses to have a single thread of communication rather than relying on pockets of data located in individual applications. “Rapid expansion of communication technologies has helped usher in a new era of communication when it comes to customer service for businesses, But only businesses with robust customer service teams and constant availability are benefiting from these advances. Local, service-based businesses, like a local roofing company, may not be able to respond to web chat messages quickly enough for customer satisfaction because they’re on the roof. Thryv’s integration with Google’s Business Messages helps small businesses benefit from said advancements too. These local businesses don’t have to decide between losing revenue and running their business (implying it’s a trade-off by example). The 2020s will continue to be about small business cloud adoption, and we will be there along the way with product updates to support our small business customers.” -Ryan Cantor, Chief Product Officer at Thryv The rise of messaging platforms has created more lines of communication for businesses than ever before, and small business owners are being pressured to adopt these new tools or lose business. Sending messages to businesses has become the new normal. A 2020 Juniper Research study found that global mobile business messaging traffic would reach 2.7 trillion messages by the end of that year, up 10% from the previous year. Companies with 24/7 customer service availability are built to dominate in a market where speed is key, but small businesses are offline more than they’re online. Thryv’s latest integration helps businesses make sure they’re not missing out on critical communications. Thryv provides automation capabilities enabling businesses to respond to customers quickly and keep track of ongoing conversations. For more information and to take advantage of Thryv’s offerings, visit thryv.com. About Thryv Holdings, Inc. Thryv Holdings, Inc. (NASDAQ:THRY) is a global software and marketing services company that empowers small- to medium-sized businesses (SMBs), franchises, and agencies to grow and modernize their operations so they can compete and win in today’s economy. Over 46,000 businesses use our award-winning SaaS platform, Thryv®, to manage their end-to-end customer experience, which has helped businesses across the U.S. and overseas grow their bottom line. Thryv also manages digital and print presence for over 400,000 businesses, connecting these SMBs to local consumers via proprietary local search portals and print directories. For more information about Thryv Holdings, Inc., visit thryv.com.

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FINANCE

Funding Circle Joins the Bancalliance Network With a Small Business Loan Program

Funding Circle | May 27, 2022

Funding Circle, one of the most popular online small business loan platforms in the United States, has launched a new program for BancAlliance, a network of over 325 community banks, in which participants can buy a diversified pool of interests in small business loans originated on Funding Circle's platform. With this new idea, the community banks that are part of BancAlliance can invest in Main Street businesses in a more efficient and cost-effective way. “Funding Circle is delighted to launch this program for the BancAlliance network. Leveraging our world-class tech capabilities and small business underwriting expertise to work with traditional financial institutions, namely local and regional banks, is central to our commitment to finding the best ways to meet the funding needs of small businesses.” -Vipul Chhabra, Managing Director of Funding Circle U.S They were pleased to announce the launch of the Funding Circle loan program and look forward to providing their member banks with the opportunity to purchase a diverse portfolio of small business loans, demonstrating their commitment to expanding small business access to working capital. “Community banks have long been powerful supporters of small businesses, and this program with Funding Circle will provide members new ways to grow that core value of community banking.” -Lori Bettinger, President of BancAlliance Local and regional banks are invited to attend a BancAlliance webinar on June 6, 2022, to learn more about using Funding Circle's platform to supply crucial finance to small businesses.

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