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MARKETING AND NETWORKING

Nextdoor Unveils Free Marketing Tools to Promote Neighborhood Small Businesses

Nextdoor | March 13, 2023 | Read time : 02:41 min

Nextdoor has recently unveiled a suite of products designed to assist small businesses in growing in the face of increased economic challenges. This suite of free marketing tools, including events, videos, polls, and unlimited business posts, is aimed at small businesses worldwide, finding new approaches to create genuine connections with a high-intent local audience.

The new suite of marketing tools includes a streamlined post composer that allows small businesses to upload engaging content for free as often as they'd like. In addition, the new composer has unlimited access to the following new post formats:

Events: Businesses can create and share events to attract new neighbors and increase foot traffic. Events will be promoted on the Discover page for neighbors within a 10-mile radius, as well as in the newsfeeds of the business's neighbors and those who have Faved the business.

Polls: Businesses may create polls to learn more about their customers’ requirements and discover what neighbors desire. Polls make it simple for businesses to get data from verified locals.

Video: Video content brings businesses to existence by allowing neighbors to see available items or receive a warm welcome from local employees. A survey found that 87% of Nextdoor neighbors are more willing to spend money with a small business if they know anything personal about it, such as its backstory, local history, or individuals who work there.

All small business users worldwide can now access events, videos, polls, and limitless business postings. Small companies wishing to attract local clients may create a free Nextdoor business page to take advantage of the new capabilities and engage with their neighbors via unlimited business postings. Nextdoor Advertising is a simple method to spread the word up to 30 miles for eligible businesses wishing to increase their reach.

About Nextdoor

Nextdoor is a social networking platform that connects people within their local neighborhoods. The platform aims to create more robust and safer communities by providing neighbors with a way to communicate and share information with each other. It offers a variety of features, including a newsfeed, classifieds, and events, and allows users to share recommendations, ask for help, and offer assistance. Additionally, the platform provides tools for local businesses to connect with their community and promote their products or services. With over 10 million registered users in the United States alone, Nextdoor has become a popular way for neighbors to stay connected and informed.

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