MARKETING AND NETWORKING
MyTradeZone | January 10, 2024
Innovative platform bridges current gaps, combining robust business tools for enhanced B2B engagement and collaboration
Las Vegas, Nev., Jan. 10, 2024– Shattering barriers in B2B communication, MyTradeZone.com recently revealed its unique social networking platform dedicated solely for businesses. MyTradeZone serves as a central hub for businesses to find, connect with, and engage potential clients, partners, and vendors worldwide – allowing companies to post products and services, request quotes, create and join networking groups, and much more.
MyTradeZone was founded by CEO, Bachir Kassir, a serial entrepreneur with over 20 years’ experience in the software and B2B industry who has recently successfully sold his B2B Ecommerce platform venture, WebJaguar, to QAD – a Thoma Bravo portfolio company.
“MyTradeZone offers a specialized platform designed to innovate B2B interactions,” said Kassir. “We know that 40% of B2B marketing budgets are spent on trade shows and that over 95% of marketers use social media content in their campaigns. So why is there no social network specifically dedicated to B2B trade? Well, now there is one.”
MyTradeZone: Platform Highlights
On MyTradeZone, each business can both market its products/services and source what it needs, all within the same platform. MyTradeZone facilitates the entire process, presenting a thriving ecosystem for businesses, professionals, organizations, groups, and creators who can now spend time networking, while also fostering the connections that increase their reach, influence, and overall profits.
MyTradeZone is a perfect lead generation and highly targeted advertising venue since advertisers can pinpoint exact audiences, making highly specific advertisements that are cost efficient. Major platform features include:
Tailored B2B Search Capabilities: Facilitates a seamless discovery of businesses, products, RFQs, groups, and more.
Advanced Networking Tools: From permanent company profiles to real-time video chat, the platform caters to a variety of business needs.
Peer-to-Peer Payment Options: Ensuring smooth transactions with payments powered by Stripe.
Innovative Ad Space: Sponsored and displayed ads provide businesses with a medium to amplify their brand presence.
Tradeshow and Networking Events: Organizers can amplify the benefits for attendees, exhibitors, and sponsors – providing a secure networking group to connect beyond the actual event.
Expanding Horizons: MyTradeZone Powers Community and Monetization
Beyond businesses, MyTradeZone extends its utility to trade associations, networking groups, and event organizers by allowing them to build, manage, and monetize their online communities. Professionals and creators can actively grow their networks and monetize their skills through peer-to-peer payments.
“Our platform is more than just a supplementary tool. It revolutionizes the traditional event experience by enhancing networking, engagement, and business growth opportunities in both a broad and narrow sense. Instead of merely relying on physical connections, MyTradeZone transforms singular events into sustained, ever-evolving networking connections.”
To celebrate the official launch, MyTradeZone seeks to partner with trade shows, event and networking groups organizers, and trade associations – offering their members exclusive offers to premium membership via the platform. MyTradeZone’s basic edition is always free and signing up is quick, taking only few minutes to join.
Inquire further at: contact@mytradezone.com And for news on future platform updates and promotions, follow MyTradeZone on LinkedIn or on the B2B social network: https://mytradezone.com/profile/mytradezone
About MyTradeZone.com
MyTradeZone is led by a highly skilled and talented team of employees and advisors who are working on the next thing to disrupt business networking. MyTradeZone is a forward-thinking B2B technology company reshaping how businesses connect and engage online through its advanced social networking platform in an industry-specific ecosystem for business collaboration, knowledge sharing, and growth. Learn more at: www.MyTradeZone.com.
Media Contact:
Bachir Kassir, Founder
1-949-813-7791
contact@mytradezone.com
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TECHNOLOGY
Business Wire | January 29, 2024
Trellix, the cybersecurity company delivering the future of extended detection and response (XDR), today announced it has achieved the Amazon Web Services (AWS) Small and Medium Business Competency, recognizing the company as an AWS Partner with a unique focus on small and medium-sized businesses (SMBs).
Achieving the AWS Small and Medium Business Competency differentiates Trellix as an AWS Partner, demonstrating proficiency and proven success in helping SMBs solve their business and technical problems. Trellix is equipped to handle these challenges with solutions designed around customers’ unique needs in mind, including consideration for SMB’s typical deployment models, level of IT capabilities and financing preferences, and local and industry requirements.
“Trellix is proud to achieve the AWS Small and Medium Business Competency,” said Jason Andrew, Chief Revenue Officer, Trellix. “Our team is dedicated to helping businesses of all sizes achieve their goals, and our combined offerings with AWS empower SMBs with the agility, support, and innovation needed to do so.”
AWS is enabling scalable, flexible, and cost-effective solutions from startups to global enterprises. To support the seamless integration and deployment of these solutions, the AWS Competency Program helps customers identify AWS Partners with deep industry experience and expertise.
Along with an extensive partner ecosystem, Trellix accelerates technology innovation through machine learning and automation to empower businesses to build cyber resilience and stay ahead of the evolving threat landscape. The AI-powered Trellix XDR Platform’s open architecture and broad set of native security controls integrates with over 500 third-party tools to create multi-vector, multi-vendor event correlation and context, enabling faster detection, investigation, and remediation of threats.
“We partnered with Trellix to explore new ways to automate investigations,” says Chuck Lerch, CXO Head of Cybersecurity, Cyberuptive. “In this groundbreaking work, we combined the Trellix XDR Platform’s rich data and investigative playbooks with large language models (LLMs) running on AWS to make comprehensive assessments of alerts. The results provide useful insights, demonstrating the value of focusing on security research instead of how to run an LLM at scale.”
About Trellix
Trellix is a global company redefining the future of cybersecurity and soulful work. The company’s open and native extended detection and response (XDR) platform helps organizations confronted by today’s most advanced threats gain confidence in the protection and resilience of their operations. Trellix, along with an extensive partner ecosystem, accelerates technology innovation through machine learning and automation to empower over 40,000 business and government customers with living security.
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TECHNOLOGY
PR Newswire | January 12, 2024
Rokt, the leading ecommerce technology company using machine learning and AI to make transactions more relevant to each shopper, today announced it has agreed to acquire AfterSell, a Shopify and Shopify Plus partner that helps ecommerce merchants upsell and cross-sell. Through the acquisition, Rokt will strengthen its SMB offering and expand its client portfolio to more than 20,000 SMB merchants, while giving them access to the same network and powerful AI technology built for large enterprises. The transaction is expected to close by February 1, 2024. Terms of the deal were not disclosed.
The acquisition will build on Rokt's own Shopify app, Rokt Ecommerce, which leading merchants such as BlendJet and True Classic use to unlock additional revenue and provide a more relevant shopping experience to their customers. Rokt Ecommerce optimizes the checkout process, from the cart to confirmation page, and deepens brands' customer relationships by presenting highly relevant offers to each shopper during the transaction moment.
AfterSell enables Shopify merchants to increase sales with personalized cart, checkout and post-purchase upsells. Brands including Good American, KitchenAid, HexClad, Miami Heat and Bloom Nutrition use AfterSell to increase AOV and customer retention. The AfterSell product offering also includes UpCart, a fully featured cart drawer specifically designed to increase AOV and reduce cart abandonment. Rokt will further invest in its SMB Shopify offering by combining the complete capabilities of AfterSell and UpCart with the existing Rokt Shopify app to build a more robust product for merchants. AfterSell was co-founded by Armon Shokravi, Dhruv Patel, Landon Fuhr and Varun Kundra in 2019.
"AfterSell has built a brilliant roster of SMB clients on Shopify and has garnered hundreds of five-star reviews from merchants, which is a testament to how well it delivers," said Bruce Buchanan, CEO of Rokt. "This acquisition strengthens our competitive advantage by enabling us to better serve SMB customers and provide access to advertisers that aren't typically available to them. We're also thrilled to bring the AfterSell team's knowledge and expertise into our organization."
This acquisition provides more tools to Rokt Shopify app users to enhance their customers' shopping experiences while boosting revenue. Additionally, Rokt Shopify users can now look forward to enhanced assistance from AfterSell's Canada-based team, which Rokt plans to grow significantly in 2024 and beyond.
Rokt's exclusive, closed marketplace leverages intelligence powered by more than 5 billion transactions across hundreds of leading ecommerce businesses, allowing merchants to create a seamless customer experience while also controlling the types of offers eligible to be displayed to their customers.
The acquisition news follows a year of significant growth and new initiatives for Rokt, including a partnership with Formula 1's 2023 championship team, Oracle Red Bull Racing, as well as several key appointments to its executive leadership team, including Chief Product Officer Srishti Gupta and Chief Marketing Officer Doug Rozen.
About Rokt
Rokt is the global leader in ecommerce technology, enabling companies to drive incremental value from every transaction by unlocking relevant messages at the moment customers are most likely to convert. Rokt's machine learning platform, built over the last 10 years, and scaled network powers billions of global transactions annually for the world's leading companies, including Live Nation, AMC Theatres, PayPal, Uber, Hulu, Staples, GoPuff, Lands' End, and HelloFresh. Headquartered in New York City, the company operates in 15 countries across North America, Europe and the Asia-Pacific region and has been recognized as one of the fastest-growing private companies in the US by Inc. for the last three years in a row.
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