On July 5, Intuit QuickBooks will launch a new campaign to encourage Latino business owners to think like a "negocito" — a small business — and instead focus on the tools that will help them become a "negociote," with a big business mindset. Intuit, the global technology platform that produces QuickBooks, TurboTax, Mint, Credit Karma, and Mailchimp, will feature soccer legend Javier "Chicharito" Hernández in a new commercial. The commercial and campaign aim to reach both English- and Spanish-speaking Latino-owned small businesses, who are the fastest-growing group of entrepreneurs in the United States, having grown by 34% in the last decade.
Chicharito has become a cultural icon in many Latino communities due to his achievements on the soccer field. Chicharito embodies what it means to work hard and achieve great things.
Access to private funding is one of the most significant barriers that Latino small businesses face. Businesses can use QuickBooks to automate and streamline their financial processes, pay employees, get paid quickly, and gain access to capital.
Almost 60% of QuickBooks Capital customers would not have qualified for a loan anywhere else. Furthermore, entrepreneurs who applied through QuickBooks Capital saw a threefold increase in approval rates.
“The rapid growth of Latino-owned small businesses has accelerated our efforts to drive more awareness of our financial tools, Knowing the many challenges that they are facing on a daily basis, we believe that it’s a critical time for QuickBooks to be a partner to Latino entrepreneurs and help them prosper.”
-Dan McCarthy, senior vice president and chief business officer at Intuit