Camelot Strategic Marketing & Media | September 13, 2022
Camelot Strategic Marketing & Media and Roku announced today that Camelot is the first agency to join a new certified partner program to use OneView to help small and medium-sized businesses (SMBs) accelerate investment in TV streaming advertising. As an early adopter and first certified partner, Camelot will use the data, tech, and tools from America’s #1 TV streaming platform* to make it easy for SMBs to grow their businesses and achieve their marketing goals. SMBs are looking for fresh marketing channels as cookies and mobile IDs become less available. Today, 47% of SMBs say they intend to increase spend in TV streaming in the next 12 months. TV streaming advertising offers the personalization, optimization, and performance to help SMBs succeed. On Roku, 53 percent of users say that they prefer shopping at local, independent stores. OneView is the ad platform built for TV streaming. Brands use OneView to set up, optimize, and measure their ad campaigns. In a world where all TV ads will be automated, OneView offers software with data, machine learning, and measurement to reach more streamers wherever they are – Roku, other TV streaming platforms, desktop, mobile, and more.
Marketers choose OneView because it is the only ad buying platform with Roku data and with new ad experiences that go beyond the traditional TV spot. With more than 63 million active accounts globally as of Q2, 2022, Roku has the scale and accuracy to help businesses move products off the shelf efficiently.
“We’re thrilled to enhance our longstanding partnership with Roku to bring SMBs the benefits of TV streaming,.Camelot prides itself on building fact-based, insights-driven programs for our clients, which is why we chose OneView to deliver the best TV ad experience.”
Sam Bloom, CEO of Camelot Strategic Marketing & Media
For the past six years, Camelot has been a key strategic partner with Roku and demonstrated operational excellence in OneView,” said Tommy Burk, Senior Director, OneView. “We’re excited to entrust Camelot to help a broader set of advertisers accelerate the shift to TV streaming.Camelot was the first agency to certify its traders on OneView for its Fortune 500 clients. The agency was also a launch partner with Roku’s clean room, a privacy-first data collaboration environment that allows advertisers and agencies to use their encrypted first-party data for their advertising.
Trailblazing through 40 years in the media and marketing industry, Camelot Strategic Marketing & Media is a Dallas-based independent agency with 150 employees in cities across the U.S. – including New York, Los Angeles and Baltimore. We partner with intellectually curious, want-to-get smarter leaders from the world’s biggest brands – from TurboTax to Whole Foods to Michaels – to provide media-agnostic, transparent, insight-driven media and marketing strategy and execution that drives stellar results. www.camelotsmm.com
About Roku, Inc.
Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and TV-related audio devices are available in the U.S. and in select countries through direct retail sales and licensing arrangements with service operators. Roku TV™ models are available in the U.S. and in select countries through licensing arrangements with TV OEM brands. Roku is headquartered in San Jose, Calif. U.S.A. This press release contains “forward-looking” statements that are based on our beliefs and assumptions and on information currently available to us on the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include but are not limited to the benefits, features and functionality of the OneView platform; trends in TV streaming and advertising spend; and the features, benefits, growth and reach of The Roku Channel and the Roku platform. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Important factors that could cause our actual results to differ materially are detailed from time to time in the reports Roku, Inc. files with the Securities and Exchange Commission, including our Annual Report on Form 10-K for the year ended December 31, 2021 and our Quarterly Report on Form 10-Q for the quarter ended June 30, 2022. Copies of reports filed with the SEC are posted on Roku’s website and are available from Roku without charge.
SMALL BUSINESS TRENDS
Accenture Federal Services | October 20, 2022
Accenture Federal Services (AFS), a subsidiary of Accenture has named Bravium Consulting, Inc. its 2022 Small Business of the Year. Bravium is a Rockville, Maryland-based IT consultancy and a minority-owned, woman-owned small business.Bravium provides top-tier support for a number of our programs, including our work with the Department of Labor, the Internal Revenue Service, and the U.S. Securities and Exchange Commission,” said AFS CEO John Goodman. Bravium consistently provides exceptional contract performance in the areas of client requirements and deliverables. Throughout their client engagements this year, Bravium particularly showed an impressive ability to stand-up teams with Pegasystems skillsets. Bravium, an authorized Pega partner, works with AFS to deliver AI-powered workflow solutions for federal clients. Bravium also developed a ServiceNow Best Practices Engine that Accenture Federal Services successfully used with some of its largest clients. Bravium has previously been recognized as ServiceNow Americas Partner of the Year.
“Our small business partnerships are at the heart of achieving mission success for our clients and Bravium is an exceptional, innovative partner,Accenture Federal Services is committed to helping small businesses like Bravium thrive, as it broadens opportunities for a sector that has been traditionally underrepresented. Partnerships like these also bring a diversity of perspectives to solve client challenges.”
Elaine Beeman, AFS Chief Leadership Officer and Civilian Portfolio Lead.
We’re incredibly proud of our amazing ten-year partnership with Accenture Federal Services,said Bravium CEO, Christine Nuessle. “We could not be more honored to receive this recognition.
About Accenture Federal Services
Accenture Federal Services, a wholly owned subsidiary of Accenture LLP, is a U.S. company headquartered in Arlington, Virginia. Accenture’s federal business serves every cabinet-level department and 30 of the largest federal organizations. Accenture Federal Services transforms bold ideas into breakthrough outcomes for clients at defense, national security, public safety, civilian and military health organizations. Visit us at accenturefederal.com.
Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services and Accenture Song — all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 721,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.
FINANCE, BUSINESS STRATEGY
Mastercard | October 04, 2022
Mastercard announced it is bringing added value to U.S. small business cardholders with new and expanded benefits, with a focus on convenience, efficiency and cyber security, to directly address some of their most pressing wants and needs
As reported by the SBA, small businesses created 5.5 million jobs in the U.S. between Q3 of 2020 and Q2 of 2021, a 60 percent recovery from the Covid-19 pandemic declinei. As small businesses continue to grow – both in number and in scale – it’s important that they are equipped with digital tools and resources that help them, and the community they serve, thrive. To do this, Mastercard has partnered with Adobe, McAfee, Stride and Uber to bring U.S. small business benefits that provide efficiency and creativity to daily operations as well as fortify businesses’ online and security infrastructure.
“American small businesses have proved their resiliency in recent years, but still face pressures to optimize their operations,As a part of our commitment to support the small business community, we’re excited to partner with other leading technology companies to give our small business cardholders access to myriad resources they need to thrive and meaningful cost savings on crucial purchases.”
Ginger Siegel, North America small business lead at Mastercard.
Now available across Mastercard BusinessCard® and World Elite Mastercard for Business®, small business cardholders can access new and extended benefits to help address key needs and generate significant savings, including:
Adobe: Access to more than 20 Adobe Creative Cloud applications like Acrobat Pro, Photoshop, Illustrator and Adobe Express that unlock the powers of collaboration and imagination to build your brand and grow your business. Mastercard BusinessCard® cardholders will automatically receive 2 complementary months when they purchase any new prepaid annual Creative Cloud for individual subscriptions; World Elite Mastercard for Business® cardholders will automatically enjoy 4 complimentary months on any new prepaid annual Creative Cloud for individual subscriptions. This exclusive Mastercard small business benefit will be applied automatically at checkout on any eligible product purchase made with an eligible Mastercard small business credit or debit card.
McAfee: 30-day free trial, a first year 75% discounted subscription to McAfee’s Total Protection for Mastercard 10-Devices plan and a complimentary 1-year subscription to McAfee’s TechMate software with paid purchase. These advanced features will provide small businesses with award-winning antivirus protection, secure VPN, web protection, content controls, and more.
Priority Pass: Access to the Priority Pass airport lounge network unlocking more than 1,300 VIP lounges in more than 140 countries worldwide.
ShopRunner: Free ShopRunner membership, valued at $79 per year, which provides free 2-day shipping and free returns at dozens of top stores.
Stride: Cardholders can access an issuer cobranded Stride benefits platform and use it to unlock simplified access to critical individual insurance benefits for small business owners and their employees.
Uber Freight: Cardholders who are new Uber Freight customers will receive discounts on shipping services, including a $500 discount on their first shipment, as well as a $500 credit on future shipments when they spend at least $5,000 with Uber Freight in the first 90 days following their first purchase.
Uber for Business: Cardholders who sign up for a new Uber for Business account will receive a $50 voucher if they spend $100 in the first 30 days of account creation, and will receive an additional $50 voucher if they spend $200 in the first 90 days of account creation.
All small business credit cardholders will continue to have access to Mastercard ID Theft Protection to monitor their personal information and credentials. Additionally, cardholders can access a team of identity theft resolution specialists, available 24/7 year-round to help resolve cardholders’ identity theft incidents. New and expanded benefits is the latest way Mastercard is committing to support small businesses, following the company’s recent launch of Strive USA, a new initiative designed to align partners and strengthen an ecosystem of organizations that address three major challenges small businesses commonly confront: getting capital, going digital and gaining skills and know-how. Over the next five years, Strive USA aims to provide support to five million small businesses in the U.S., with a focus on underserved business owners. People’s increased tendency to live a more digital lifestyle has also inspired Mastercard’s latest introductions of new and refreshed consumer cardholder benefits. Mastercard cardholders will receive benefits from Mastercard’s new partnership with McAfee and Priority Pass, and continued partnerships with ShopRunner and others, to help deliver the highest value from their everyday spend and protection as they shop and spend digitally.
Hear From Mastercard Partners
Now more than ever, all small businesses have to work faster and smarter,” said Maninder Sawhney, Vice President, Digital Media, Digital GTM & Sales at Adobe. “By partnering with Mastercard, we’re giving them extended access to new frontiers of creativity and productivity, empowering these businesses to modernize how they work and create compelling digital experiences for their customers. With prevalent security threats and bad actors, it is extremely important to empower small businesses and everyday consumers with the opportunity to protect their devices, said Pedro Gutierrez, SVP McAfee Global Sales and Operations. “We are excited to be partnering with Mastercard who throughout our partnership has continually expressed a commitment to offer innovative solutions to their customers. Stride is on a mission to ensure every worker, regardless of their employment status, has access to affordable benefits,” said Noah Lang, CEO and Co-founder of Stride and Aspen Institute Fellow. “Last year, we saw the single largest increase in business formation in over a decade. With entrepreneurship booming and more small businesses in their infancy than we’ve seen in years, it’s never been more important to ensure that they are equipped with the tools they need to succeed. We are thrilled to be partnering with Mastercard to help businesses across the country, as well as their employees, access a personalized and affordable suite of benefits.
Small businesses make up the backbone of our economy – significantly contributing to GDP and employing millions of people," said Susan Anderson, Global Head of Uber for Business, Uber's enterprise arm. That's why we're proud to work with Mastercard to give back to this important community. With Uber for Business, small businesses will have centralized access to Uber’s products, enabling them to go anywhere and get anything – from rides, to meals and drinks, to groceries.
Small businesses have shown tremendous resiliency in recent years, and it’s imperative that we empower this community with tools to make reliable deliveries to customers without breaking the bank,” said Laurent Hautefeuille, Head of Business Development and Strategy & Planning at Uber Freight. “Uber Freight is excited to partner with Mastercard and help as many small businesses as possible optimize shipments, manage shipping costs, and deliver quality customer service.
Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.