TECHNOLOGY

Cloudinary Empowers SMBs with AI-Enhanced Digital Asset Management

Cloudinary Empowers SMBs with AI-Enhanced Digital Asset Management

Cloudinary, a renowned image and video platform, has recently unveiled an addition to its asset management suite with the launch of Cloudinary Nexus. This digital asset management (DAM) solution is explicitly tailored to meet the needs of small and medium-sized businesses (SMBs). Available immediately, Cloudinary Nexus offers both free and premium options. This AI-powered solution empowers SMBs and teams with enterprise-grade capabilities, making it effortless for them to connect, explore, and optimize their digital assets, all while streamlining their branding efforts with minimal time and complexity.

Drawing upon the strengths of Cloudinary's acclaimed DAM solution designed for enterprise clientele, known as Cloudinary Assets, Nexus equips smaller brands with the ability to automate essential yet time-consuming tasks associated with asset management. Nexus incorporates advanced AI functionalities and automation to handle tasks like metadata tagging and file format and size optimization. This ensures that teams can dedicate more of their time to more rewarding and high-impact activities. Nexus places significant emphasis on user-friendliness and accessibility, making it a valuable asset for a wide range of teams and individuals.

With features such as generative AI, Studio, collections, smart search, and auto-tagging, Nexus equips users with all the tools necessary to unlock the full potential of their images and videos. It enables users to:

Instantly Prepare Images and Videos: Users can effortlessly adapt designs, resize, and fine-tune assets in bulk within seconds. The inclusion of subject-aware AI enables the generation of new assets, while readily available creative presets facilitate the creation of multiple variations from a single master asset.

Transform User-Generated Content into Brand-Ready Assets: AI and automation simplify the task of moderating, managing, and approving user uploads, requiring minimal to no effort.

Facilitate Seamless and Effective Collaboration: By controlling file visibility through custom user roles and permissions, Nexus enhances productivity. Users can collaborate seamlessly with other contributors, teams, and partners, simplifying asset handovers.

Instantly Organize and Discover Assets: The automatic addition of tags and metadata, including colors, faces, and objects, improves asset discoverability. An AI-driven visual search feature provides highly accurate and personalized search results.

Effortless Setup: Nexus offers easy visual content import and integration with existing storage platforms like Google Drive and Dropbox, ensuring a smooth transition.

About Cloudinary

Cloudinary is a leading image and video technology platform that empowers the world's most engaging brands to deliver transformative visual experiences on a global scale. Consisting of a user base of over 1.5 million and serving more than 10,000 esteemed customers, including Bleacher Report, Apartment Therapy, Bombas, NBC, Grubhub, Mediavine, Paul Smith, Minted, and Peloton, Cloudinary is the trusted choice for bringing campaigns, applications, and websites to life. With unrivaled image and video APIs, supported by cutting-edge AI and patented technology, Cloudinary provides brands with a singular source of truth to effectively manage, transform, optimize, and seamlessly deliver visual experiences at scale.

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