SMALL BUSINESS ADVICE
Intuit | December 15, 2023
Intuit Inc. the global technology platform that makes Intuit QuickBooks, TurboTax, Credit Karma, and Mailchimp, today announced a global QuickBooks brand platform, “Business Differently,” focused on reaching the growing population of solopreneur small business owners. This new multi-channel campaign debuts this week in the US and introduces an industry-leading 5.00% APY* - over 70 times the US average - with QuickBooks Money, a new subscription-free payments and banking solution.
“Every small business is unique, and this campaign underscores what we see from our customers everyday — that their individualized approach can create outsized success,”
said Javier Martin, Director, Global Brand Development for QuickBooks.
This campaign shows that QuickBooks offers small businesses of all sizes much more than accounting. We help our customers do business on their terms with our range of dynamic money management tools.
[Source -Business Wire]
QuickBooks Money is designed to help millions of solopreneurs get paid and manage their money end-to-end, with no monthly fees or minimum balance requirements and is available via web and mobile app. This all-in-one solution combines two industry-leading financial services - QuickBooks Checking and QuickBooks Payments. QuickBooks Checking delivers a business banking hub through a purpose-built bank account provided by our partner Green Dot Bank.
As solopreneur businesses grow and require additional tools to help manage their business, they’ll have a seamless path to upgrade to the full range of solutions the QuickBooks platform offers such as accounting, payroll, workforce management, and more. Customers currently using the QuickBooks Checking offering integrated with QuickBooks Online or as part of QuickBooks Money both earn 5.00% APY* on envelopes balances.
The “Business Differently” campaign - created in partnership with QuickBooks’ creative agency of record FCB and other marketing agencies - includes a television spot featuring football star Saquon Barkley, who helps shine the spotlight on a solopreneur sports photographer capturing action on the field. The ad’s focus on the small business owner shifts the attention off the field and encourages viewers to cast aside preconceived notions of success, while showcasing how tools like QuickBooks Money can power solopreneurs on their business journey.
In addition to two TV ads, the campaign features social media, influencer, and custom content campaigns that bring the “Business Differently” concept to life, including
A social campaign that activates across social media platforms to depict how real solopreneurs are doing “business differently” with personal stories and creative storytelling. The social campaign was created in partnership with social media agency of record Alma.
A cohesive influencer campaign that allows small business owners, including Manscapers co-founder James DeSantis who appears in one of the TV spots, to share solopreneur success stories and how they “business differently.” The influencer program is produced in partnership with Collectively.
A new solopreneur content hub on the QuickBooks blog that offers ‘how-to’ resources and downloadables, real small business stories, and more to help solopreneurs see how doing “business differently” can help them achieve success.
Intuit is a technology company, not a bank. Banking services provided by our partner, Green Dot Bank, Member FDIC.
Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With 100 million customers worldwide using TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible. Please visit us at Intuit.com and find us on social for the latest information about Intuit and our products and services.
Act! | December 12, 2023
Act!, a leading customer relationship management (CRM) and marketing automation solution for small to medium-sized businesses (SMB), announced three solutions that streamline SMB operations and add new dimensions to meaningful customer interactions.
Link2quotes+, Link2forms+, and Link2events+, can generate leads, manage events, streamline appointment tracking and increase sales for users of Act! Premium Cloud.
Link2quotes+ - Develop online quotes to close more deals
Link2forms+ - Design engaging forms to generate more leads
Link2events+ - Promote events, maximize attendance and follow-ups
said Act! CEO Bruce Reading.
This has been an historic year for Act! in terms of introducing tools, workflows, and platforms that not only optimize business effectiveness, but also deliver an improved user experience at a very competitive price. These Linktivity modules expand capability for our customers, and embody our commitment to delivering increasing value. These are tools we believe will help our cloud users optimize and integrate customer touchpointsFrom generating leads to closing more deals, Link2quotes+, Link2forms+, and Link2events+ represent a tremendous opportunity for Act! users to expand their go-to-market capacity and should give anyone shopping for CRM more reasons to seriously consider Act!
[Source -Business Wire]
Link2quotes+: Accelerate Sales with Online Quotes
Creating and managing quotations is a critical aspect of any successful business. With Link2quotes+, Act! Premium Cloud users can craft customized, branded quotes, track when they're viewed by prospects, automatically schedule follow-ups, and process payments securely upon quote acceptance.
Link2forms+: Fuel Your Sales Funnel with Ease
Engaging customers and generating leads is made effortless with Link2forms+. This powerful tool allows you to create customizable forms for various purposes, from newsletter sign-ups to service requests. Categorize and segment leads for targeted follow-ups, run comprehensive reports for actionable insights, and automate responses for enhanced customer satisfaction.
Link2events+: Promote & Manage Online Events
Planning and promoting online events can be challenging, but Link2events+ makes it a breeze. From marketing to attendees and managing RSVPs, this all-in-one events solution seamlessly integrates with Act! for a comprehensive event management experience.
Link2calendar is included with each of these modules
Link2calendar: Streamline Appointment Management
The hassle of scheduling meetings with prospects and customers is a thing of the past with Link2calendar. Act! Premium Cloud users can now effortlessly share their calendars via an online link, allowing customers to book available times that sync directly with the Act! calendar.
Act! is a leading provider of comprehensive CRM and marketing automation solutions that connect businesses with their customers. The company’s offerings provide unrivaled value with more marketing capabilities than other similarly priced CRMs. With Act!, professionals build relationships, not process transactions. The company’s all-in-one solution supports small and medium-sized professional businesses at any stage.
PR Newswire | January 12, 2024
Rokt, the leading ecommerce technology company using machine learning and AI to make transactions more relevant to each shopper, today announced it has agreed to acquire AfterSell, a Shopify and Shopify Plus partner that helps ecommerce merchants upsell and cross-sell. Through the acquisition, Rokt will strengthen its SMB offering and expand its client portfolio to more than 20,000 SMB merchants, while giving them access to the same network and powerful AI technology built for large enterprises. The transaction is expected to close by February 1, 2024. Terms of the deal were not disclosed.
The acquisition will build on Rokt's own Shopify app, Rokt Ecommerce, which leading merchants such as BlendJet and True Classic use to unlock additional revenue and provide a more relevant shopping experience to their customers. Rokt Ecommerce optimizes the checkout process, from the cart to confirmation page, and deepens brands' customer relationships by presenting highly relevant offers to each shopper during the transaction moment.
AfterSell enables Shopify merchants to increase sales with personalized cart, checkout and post-purchase upsells. Brands including Good American, KitchenAid, HexClad, Miami Heat and Bloom Nutrition use AfterSell to increase AOV and customer retention. The AfterSell product offering also includes UpCart, a fully featured cart drawer specifically designed to increase AOV and reduce cart abandonment. Rokt will further invest in its SMB Shopify offering by combining the complete capabilities of AfterSell and UpCart with the existing Rokt Shopify app to build a more robust product for merchants. AfterSell was co-founded by Armon Shokravi, Dhruv Patel, Landon Fuhr and Varun Kundra in 2019.
"AfterSell has built a brilliant roster of SMB clients on Shopify and has garnered hundreds of five-star reviews from merchants, which is a testament to how well it delivers," said Bruce Buchanan, CEO of Rokt. "This acquisition strengthens our competitive advantage by enabling us to better serve SMB customers and provide access to advertisers that aren't typically available to them. We're also thrilled to bring the AfterSell team's knowledge and expertise into our organization."
This acquisition provides more tools to Rokt Shopify app users to enhance their customers' shopping experiences while boosting revenue. Additionally, Rokt Shopify users can now look forward to enhanced assistance from AfterSell's Canada-based team, which Rokt plans to grow significantly in 2024 and beyond.
Rokt's exclusive, closed marketplace leverages intelligence powered by more than 5 billion transactions across hundreds of leading ecommerce businesses, allowing merchants to create a seamless customer experience while also controlling the types of offers eligible to be displayed to their customers.
The acquisition news follows a year of significant growth and new initiatives for Rokt, including a partnership with Formula 1's 2023 championship team, Oracle Red Bull Racing, as well as several key appointments to its executive leadership team, including Chief Product Officer Srishti Gupta and Chief Marketing Officer Doug Rozen.
Rokt is the global leader in ecommerce technology, enabling companies to drive incremental value from every transaction by unlocking relevant messages at the moment customers are most likely to convert. Rokt's machine learning platform, built over the last 10 years, and scaled network powers billions of global transactions annually for the world's leading companies, including Live Nation, AMC Theatres, PayPal, Uber, Hulu, Staples, GoPuff, Lands' End, and HelloFresh. Headquartered in New York City, the company operates in 15 countries across North America, Europe and the Asia-Pacific region and has been recognized as one of the fastest-growing private companies in the US by Inc. for the last three years in a row.