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BUSINESS STRATEGY

Calix SmartBiz Expands to the UK Empowering Altnets Market Growth

Calix, Inc. has announced the launch of Calix SmartBiz in the United Kingdom (UK). This recent development empowers alternative service providers (altnets) to expand their markets with a tailored managed service explicitly designed to cater to the unique requirements of the 5.5 million small and medium-sized enterprises (SMEs) operating within the UK.

SmartBiz, on the Calix broadband platform, encompasses all the essential elements altnets need to foster SME growth within their communities. This includes managed Wi-Fi services (both indoor and outdoor), top-notch network security, business productivity applications, and high-speed internet access.

Historically, altnets lacked access to a broadband solution designed explicitly for SMEs, leaving them with the choice of repurposing residential products or downsizing complex and costly enterprise-grade solutions to accommodate the SME market. The introduction of SmartBiz provides altnets with a turnkey solution that not only enables the creation of additional revenue streams but also facilitates the expansion of their subscriber base, empowering them to compete more effectively within the fiercely competitive broadband markets.

SmartBiz comprises two main components: SmartBizWorx productivity software and the CommandWorx mobile app. CommandWorx is seamlessly integrated with the award-winning Calix Wi-Fi systems and Calix Support Cloud, allowing for self-service access to SmartBiz and its associated features. Small business owners can conveniently monitor and manage SmartBiz from any location using a user-friendly app tailored to their specific needs. Furthermore, a customizable customer Wi-Fi portal empowers business owners to offer secure and convenient internet access while enhancing brand loyalty.

Eoin Heaney, VP of international at Calix, stated:

SMEs underpin the UK economy. With an annual turnover of £1.4 trillion, they account for more than 30 percent of UK revenue and employ almost half the country's workforce.

[Source: Business Wire]

He also pointed out that small business owners face numerous challenges, including the search for suitable productivity solutions to support their growth. With SmartBiz, altnets can now offer SMEs the essential productivity capabilities they require, eliminating the need for dedicated IT staff or the typically associated hefty price tag.

Furthermore, Heaney highlighted that SmartBiz represents an opportunity for altnets to expand their business or explore new markets. He expressed enthusiasm about collaborating with innovative altnets such as Connexin, who provide distinctive managed services that empower their SME customers to focus on their core competency, which is running their own businesses.

SmartBiz also equips small business owners with:

Dedicated Networks for Enhanced Productivity:With network access control, SmartBiz offers pre-configured, dedicated primary, staff, point-of-sale, and customer networks. This ensures that every user enjoys appropriate access to the network resources they require, significantly improving role efficiency and overall productivity.

Robust Network-Level Security:To safeguard staff, customers, and critical business infrastructure from cyber threats, SmartBiz delivers robust security features alongside network-specific, customizable content restrictions.

Network Resilience:Recognizing that network outages can prove catastrophic for SMEs, SmartBiz provides automatic cellular failover, ensuring that SMEs can continue their operations uninterrupted, maintaining productivity levels, and preventing potential losses, which can be as high as £20,000 per hour of downtime.

About Calix

Calix is a leading global provider of cloud and software platforms, systems, and services essential for the realization of the unified access network and intelligent premises of the future. With a forward-looking perspective, it empowers its customers to forge the networks of tomorrow by adopting a DevOps operating model, enabling them to optimize the subscriber experience through the strategic application of big data analytics. Furthermore, the company simplifies the intricacies of the smart home and business, converting them into lucrative avenues for generating new streams of revenue.

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