Amazon Reviews Changed Consumer Buying, Software Reviews Doing Same for SMBs

More and more when you need help figuring out what software you should buy for CRM, accounting or other apps for your business, you go to sites like G2 Crowd.  Because In just under two years G2 Crowd, a leading peer review site for business software, has seen the number of reviews written grow by over 6X - from 60K to 390K. And approximately 68 percent of those reviews have been written by software users from small and midsize businesses.
Mike Fauscette, G2 Crowd’s Chief Research Officer, shares with us how review sites like G2 are changing the buying process for small businesses, why so many of the reviews are coming from small business users, and what kinds of applications/technologies small businesses are looking for information and guidance on.