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Mother Nature Network | December 28, 2016
With Donald Trump just weeks from his inauguration, political commentators are making much of the fact that the White House will soon have a businessperson in residence for the first time in recent memory. Yet, President-elect Trump is far from the only occupant of the Oval Office to know his way around a profit and loss statement. The private sector, and small business in particular, has produced a fair share of presidents, going all the way back to George Washington....
Small Business Trends | December 21, 2016
It’s the time of year when a lot of people think of others. Small business owners are no different. In fact, you could argue that small business owners may be exceedingly generous when it comes to donating to charity. New data from Funding Circle shows just how selfless small business owners really are. Turns out, just about every other small business owner donates to charity regularly. And they plan to do so this year just as they did last year....
Entrepreneur | December 28, 2016
There are a number of ingredients that go into a successful digital promotion all the way from planning to sales. Perhaps the biggest benefit online marketing has for small businesses is that it enables them to spend each dollar more efficiently to yield a higher ROI. Here are some ways in which small businesses are making the most out of their online marketing efforts. Content marketing is the cornerstone of every online marketing strategy....
The Star Press | December 28, 2016
The East Central Indiana Small Business Development Center (ISBDC) will present two workshops at the Innovation Connector, 1208 W. White River Blvd., during January. Can Customers Find Your Website? will be offered from 9-11 a.m. Jan. 10. Angela Barbosa, marketing director for Solutions4ebiz, will share 10 ways to help businesses connect with customers using local search. Barbosa’s experience crosses numerous business industries and includes writing, graphic design, strategy and planning....
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